COMMUNICATIONS AND SOCIAL MEDIA MANAGER

Carlos Albizu University-Miami - Miami, FL

Full-time

Miami, FL

0

Educational Services

About the position

The Communications and Social Media Manager will assist the Chief Marketing Officer (CMO) in implementing a comprehensive and integrated institutional marketing plan. This role is pivotal in promoting a positive public image and managing the dissemination of information on behalf of the University. The individual will play a key role in supporting both institutional and region-based communication efforts. Exceptional communication and copywriting skills are essential for success in this position. The Manager will drive projects from initial concept through final delivery, collaborating closely with various leadership teams and stakeholders/clients. This position serves as the link between the institution and its social media followers, requiring the candidate to be a proficient writer in both English and Spanish, a project manager, a critical and creative thinker, and a storyteller. The Manager will also be responsible for managing market research, data analytics from social media, and communications campaigns. The ideal candidate will be collaborative, passionate, high-energy, organized, articulate, and capable of distilling clear messages to promote the University's culture and mission.

Responsibilities

• Assist the CMO in implementing the institutional marketing plan.
• Promote a positive public image of the University.
• Manage the dissemination of information on behalf of the University.
• Support institutional and region-based communication efforts.
• Drive projects from initial concept through final delivery.
• Collaborate with leadership teams and stakeholders/clients.
• Serve as the link between the institution and its social media followers.
• Manage market research and data analytics from social media.
• Develop and execute communications campaigns.

Requirements

• Bachelor's degree in Business, Marketing, Journalism, Public Relations or related field; Master's degree preferred.
• Minimum of five years' proven experience in a marketing manager or business development role.
• Public Relations, agency or marketing experience at an educational institution is highly preferred.
• Excellent oral and written communication skills in English and Spanish.
• Proven experience as a communications manager.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Ability to develop digital content.
• Meets deadlines effectively.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Familiar with marketing automation platforms (CRM such as Hub Spot).
• Familiar with CMS such as WordPress.

Nice-to-haves

• Proven experience in identifying target audiences and creatively devising and leading marketing campaigns across channels.
• Demonstrated record of achievement in private, non-profit higher education.
• Collaborative, supportive, and strong leadership style.
• Strong analytical and research skills.