Communications and Social Media Specialist - (Communications, Marketing & Public Relations)

$47,817 - $60,415/Yr

Central Piedmont Community College - Charlotte, NC

Full-time - Entry Level

Charlotte, NC

Educational Services

About the position

The Communications and Social Media Specialist plays a crucial role in enhancing the college's messaging and digital presence. This position focuses on creating impactful written and visual content, supporting social media initiatives, and ensuring brand consistency across all communication channels. The specialist will also provide account management support for designated college units, contributing to the overall marketing and public relations efforts of the college.

Responsibilities

• Write, edit, and review various content for internal and external audiences, including articles, announcements, email communications, and social media posts.
• Collaborate with the Social Media Manager to develop and execute strategies highlighting student achievements, faculty activities, and college events.
• Produce multimedia content for the college's social media platforms, including graphics, photos, and videos.
• Monitor social media activity, respond to inquiries, and engage with online communities to foster a positive college presence.
• Assist with social media metrics and digital engagement data analysis to inform content strategies.
• Align content with the college's brand voice, style guide, and digital media standards.
• Serve as an account manager for specific college units, understanding their communications needs and developing targeted content strategies.
• Assist with communication tasks during critical events and support the crisis communications plan.
• Provide on-site support for college events, capturing real-time content and sharing event highlights across platforms.
• Stay informed of emerging trends in social media, communications, and digital marketing.

Requirements

• Bachelor's degree in communications, marketing, journalism, or a related field.
• At least 1-2 years of experience in communications writing, social media content creation, or digital marketing.
• Exceptional writing skills with proficiency in AP style.
• Strong knowledge of social media platforms, digital engagement strategies, and analytics tools.
• Proficiency in multimedia production tools, including Adobe Creative Suite, and basic photography and video editing skills.
• Excellent organizational skills with the ability to prioritize tasks and meet multiple deadlines.
• Strong interpersonal and collaborative skills.

Benefits

• Dental insurance
• Travel reimbursement