Communications & Content Marketing Specialist

About the position

Finally is one of America's fastest-growing and most exciting fintech companies, focused on being the premier financial automation platform for SMBs. Our innovative product suite integrates Credit & Banking, Billing & Invoicing, Bookkeeping, and Taxes, all harmonized through cutting-edge artificial intelligence to aid Small to Medium-sized businesses. Finally aims to declutter financial operations, providing businesses with a seamless financial journey, allowing them to focus on what truly matters - their growth. We're headquartered in sunny South Florida and we raised $200 million dollars just in 2024 to bolster our growth, to innovate, and to continue to serve our customers. Our company has more than 200 individuals today, spread between 3 offices, and we look forward to continuing to grow the team. The Communications & Content Marketing Specialist creates content campaigns for finally. As a key member of the team, the Communications & Content Marketing Specialist is responsible for writing highly engaging creative content that generates finally brand awareness, using finally's brand persona and voice to research, write, and edit content that speaks to target customers and helps guide them through the buyer journey. Using proven creative concepting and storytelling skills, the person in this position provides impeccable written short and long-form content and proactively identifies opportunities.

Responsibilities

• Conceptualizes, writes, edits, and assists with production of multiple types of creative assets with varying scopes of work and competing timelines.
• Supervises and reviews content produced by other staff members, freelancers, production vendors, among others.
• Works with creative team, marketing account managers, marketing technology, and others to consistently produce ideas and creative content strategies that reflect the needs of each assignment.
• Proactively identifies creative opportunities and ensures accuracy and relevance of information.
• Presents work effectively and efficiently based on informed creative rationales.
• Seeks approvals and revises based on team input. Follows through until completion.
• Reviews and assists with determining benchmark metrics for assessing improvements in communications and outreach outcomes for finally.
• Reviews data that reflects the effectiveness of initiatives.
• Recommends revisions to existing content plans and practices.

Requirements

• Expertise with SEO, SEM, CMS Platforms, and data analysis are highly desirable.
• Must be highly organized and able to manage multiple projects with competing deadlines.

Benefits

• Health insurance
• Dental insurance
• Employee stock purchase plan
• Paid time off
• Paid training
• Vision insurance