CUNY - New York, NY

posted 5 months ago

Full-time - Mid Level
New York, NY
Educational Services

About the position

The Office of Marketing and Communications at Guttman Community College is seeking a Communications Design Specialist to join our nimble and passionate creative team and assist in advancing the college mission and brand. The specialist will have a strong understanding of branding principles to communicate and reinforce Guttman's brand standards and ensure compliance across campus. This person maintains high design standards to ensure quality, consistency, and proper use of the College brand. Creativity, efficiency, and flexibility are key to this role. Reporting to the Marketing and Communications Manager, the Communications Design Specialist is responsible for the design and production of print materials, digital communications, and promotional items for a variety of audiences, editing and retouching photos and assisting with website maintenance as needed. In addition to the CUNY Title Overview, the Communication Design Specialist will be responsible for the following duties: Create original designs for promotional materials such as ads, flyers, one-pagers, brochures, social media, and campus monitor graphics, banners, and branded merchandise in support of the Office of the President and other College offices as well as student recruitment and enrollment initiatives; develop and update logos per brand standards. Format text and templates and source photography for a variety of large-scale College publications, and create accessible PDFs. Set up documents for printing and communicate with external vendors to ensure high-quality print pieces and merchandise. Organize and maintain a digital asset library to ensure proper storage of college logos, photos, and design files. Oversee projects from conception through completion and manage production schedules, ensuring timely completion of projects and liaising with campus offices regarding project details. Participate in branding and marketing presentations and training provided by the Office of Marketing and Communications. Assist with webpage updates using WordPress and other platforms. Perform related tasks to support projects in Communications, Admissions & Recruitment, Development and Alumni/External Affairs, and the President's Office.

Responsibilities

  • Create original designs for promotional materials such as ads, flyers, one-pagers, brochures, social media, and campus monitor graphics, banners, and branded merchandise.
  • Develop and update logos per brand standards.
  • Format text and templates and source photography for a variety of large-scale College publications.
  • Create accessible PDFs.
  • Set up documents for printing and communicate with external vendors to ensure high-quality print pieces and merchandise.
  • Organize and maintain a digital asset library to ensure proper storage of college logos, photos, and design files.
  • Oversee projects from conception through completion and manage production schedules.
  • Ensure timely completion of projects and liaise with campus offices regarding project details.
  • Participate in branding and marketing presentations and training provided by the Office of Marketing and Communications.
  • Assist with webpage updates using WordPress and other platforms.
  • Perform related tasks to support projects in Communications, Admissions & Recruitment, Development and Alumni/External Affairs, and the President's Office.

Requirements

  • Bachelor's Degree and four years' related experience required.
  • Demonstrated expertise with Adobe Photoshop and Illustrator, InDesign, and Microsoft Office suite, particularly PowerPoint.
  • Knowledge of HTML and website content management programs, preferably WordPress and Elementor.
  • Ability to manage several projects simultaneously and meet deadlines.
  • Ability to work independently and collaboratively with a broad group of stakeholders and gain buy-in on ideas and designs.
  • Be detail oriented and possess extensive editing abilities.

Nice-to-haves

  • Experience with multimedia communications and production workflows.
  • Familiarity with branding and marketing strategies in higher education.

Benefits

  • Health plans
  • Competitive retirement/pension benefits
  • Savings plans
  • Tuition waivers for CUNY graduate study
  • Generous paid time off
  • Access to academic, arts, and athletic programs on campuses
  • Opportunity to participate in a diverse academic community.
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