Farm Credit Council - Bryan, TX
posted 5 months ago
About the position
The Communications Director at Capital Farm Credit will play a pivotal role in shaping and executing the organization's communication strategies. This position is responsible for leading the communications team, providing direction, leadership, and supervision to ensure the successful implementation of marketing communications initiatives. The Communications Director will oversee the creation and management of all communications materials, including print and digital content, press releases, internal communications, and social media presence. This role requires a strong understanding of the Association's brand voice and integrity, ensuring consistency across all platforms while developing timely and valuable content that resonates with the target audience. In addition to managing the communications team, the Communications Director will be tasked with developing and executing an internal communications strategy that keeps employees informed about organizational news, events, and objectives. This involves collaborating with various internal stakeholders to deliver consistent and timely communication plans. The role also includes identifying and managing relationships with trade groups relevant to the Association's customer base, as well as coordinating media relations and press inquiries. The Communications Director will represent Capital Farm Credit at outward-facing events and activities, participating in speaking engagements and panel discussions to promote the Association and foster relationships that can lead to increased business opportunities. The ideal candidate will have a strong background in marketing communications, with a minimum of five years of experience in a corporate environment, including executive communication and social media management. The role requires excellent communication and presentation skills, the ability to work independently and manage a complex workload, and a keen attention to detail. The Communications Director will also support the Association's customer experience efforts by managing external promotions and internal marketing-related training for lending programs and initiatives.
Responsibilities
- Serve as a source of direction, leadership, and supervision for the communications team.
- Prepare and manage the creation, development, and implementation of all communications materials, including print and digital communications, press releases, internal communications, and website and social content.
- Oversee the Association's presence on social media and manage access authorities to develop timely and valuable content.
- Maintain the Association's brand voice and brand integrity across all platforms.
- Identify and manage relationships with trade groups relevant to the Association's customer base and communications efforts.
- Manage media relationships and coordinate press inquiries.
- Develop contacts with media members, influencers, and community leaders, representing CFC in outward-facing events and activities.
- Develop and execute an internal communications strategy to ensure employees are informed on organizational news, events, and objectives.
- Collaborate with multiple internal stakeholders to deliver timely and consistent communications plans.
- Manage the organization and distribution of competition, market penetration, and other related reports as needed.
Requirements
- Bachelor's degree in marketing, communications, public relations, or a related field.
- A minimum of five (5) years of experience in leading marketing communications initiatives in a corporate environment.
- Experience with executive communication, web, and/or social media experience.
- Two (2) years supervisory experience preferred.
Nice-to-haves
- Strong skills to understand the Association's communication objectives and the role communications plays in achieving those objectives.
- Ability to work in a team environment, analyze problems, and develop solutions.
- Excellent communication and presentation skills to deal with a wide range of specialists inside and outside the Association.
- Capacity to use communication and strategy skills to plan and deliver effective plans.
- Intermediate skill level in Microsoft Office and Adobe Creative Suite applications.
- Ability to communicate/coordinate effectively with all levels of management as well as with outside vendors.
Benefits
- An outstanding company-wide incentive program
- Accommodating and flexible vacation and sick leave
- 10-12 paid holidays
- 401(k) plan with up to a 9% employer contribution/match
- Affordable health, dental, and vision plans
- 8 weeks of paid parental leave
- Employer paid life insurance and disability
- Tuition reimbursement
- Up to $400/year wellness reimbursement
