Communications Manager

Shearer's Foods - Massillon, OH

Full-time - Mid Level

Massillon, OH

11-50 employees

Food Manufacturing

About the position

The Communications Manager at Shearer's will play a pivotal role in driving the implementation of corporate communications strategies, messaging, and execution for both internal and external audiences. This position is essential in promoting Shearer's brand image to employees and external customers alike. The ideal candidate will possess a strong background in digital communications, adept at directing written content across various subjects and utilizing a broad range of communication channels and platforms. In this role, you will be responsible for developing comprehensive communications plans that address various organizational changes, strategic initiatives, and employee engagement efforts. You will help shape the communications strategy and plans for both internal and external channels, including digital media. This includes content development, proofreading, and approving content supplied by other departments. Additionally, you will partner with the Talent Acquisition team to assist with recruitment content and support external public relations efforts, including traditional media relations. This involves writing and distributing news releases and building relationships with local and national media outlets. You will also create and actualize an annual Communications calendar that includes launches, media relations, product storylines, strategic pitches, events, and partnerships. Leading the management of content for social media accounts, internal and external-facing websites, branding, media projects, and consumer projects will be a key responsibility. Developing strong relationships and partnering effectively with all business segments to support their strategic business priorities and goals is essential for success in this role.

Responsibilities

• Develop communications plans for various organizational changes, strategic initiatives, and employee engagement efforts.
• Shape communications strategy and plans for internal and external channels, including digital media.
• Oversee content development, proofreading, and approving content supplied by other departments.
• Partner with the Talent Acquisition team to assist with recruitment content.
• Support external public relations and traditional media relations, including vetting and providing counsel.
• Write and distribute news releases and build relationships with local and national media outlets.
• Create and actualize an annual Communications calendar including launches, media relations, product storylines, strategic pitches, events, and partnerships.
• Lead the management of content for social media accounts, internal and external-facing websites, branding, media projects, and consumer projects.
• Develop strong relationships and partner effectively with all business segments in support of their strategic business priorities and goals.

Requirements

• Bachelor's degree in communications, public relations, journalism, or marketing.
• Minimum 3 to 5 years of related corporate communications experience.
• Exceptional written and verbal communication skills.
• Experience with AP Style.
• Digital media management experience, including social media and website management.
• Knowledge of digital applications such as Hootsuite, Adobe Creative Cloud products (Illustrator, InDesign, Photoshop), and Canva.
• Good judgment and ability to work collaboratively with a variety of people and groups.
• Solutions-oriented with strong project management and problem-solving skills.
• Experience deploying communications plans and managing multiple communications platforms and channels.
• Understanding of different language styles that appeal to various target audiences.

Benefits

• Medical
• Dental
• Vision
• Life
• Flexible Spending Account
• Retirement Savings Plan with Match
• Short Term Disability
• Long Term Disability
• Group Critical Accident Insurance
• Group Critical Illness Insurance
• Employee Assistance Plan
• Numerous opportunities to volunteer in the communities in which we operate.