Communications Manager

$65,000 - $65,000/Yr

Holy Family University - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Educational Services

About the position

The Communications Manager at Holy Family University plays a pivotal role in shaping the institution's narrative through various communication channels. This position is responsible for writing and editing news articles, web content, and print publications that effectively communicate the university's mission, values, and priorities. The Communications Manager will collaborate closely with staff across the university to ensure that high-quality content is produced and disseminated to various stakeholders, including students, faculty, alumni, and the broader community. In this role, the Communications Manager will seek out and research stories, draft and edit press releases, newsletters, and other communication materials. They will also manage the university's media relations platform, ensuring effective communication with media outlets and tracking media placements. The position requires the creation of various publications, including weekly and monthly newsletters, as well as promotional materials that highlight university programs and initiatives. Additionally, the Communications Manager will be responsible for developing a social media content strategy, monitoring key channels, and ensuring that all content adheres to the university's editorial style guide. This role also involves coordinating marketing initiatives aimed at attracting students and generating community support for university initiatives. The Communications Manager will serve as the editor of the alumni magazine, managing the editorial calendar and ensuring timely production of content. Overall, this position is essential for promoting the university's image and engaging with its diverse audience.

Responsibilities

• Seek out, research, and write articles, profiles, and other publication features.
• Draft and edit news releases, pitch letters, op-eds, newsletters, columns, letters to the editor, and advertising copy.
• Navigate and utilize the university's media relations platform for distributing news and communicating with media points.
• Serve as the point person responsible for creating standard weekly, monthly, and ad hoc publications to select constituents.
• Create talking points, speeches, backgrounders, and presentations for senior leadership.
• Write content for webpages, marketing campaigns, and paid advertising campaigns, ensuring high quality and adherence to editorial style.
• Create, edit, proofread, and rewrite a wide range of content including internal and external communications.
• Manage and execute a social media content strategy and monitor key channels.
• Conduct thorough research and interviews, and fact-check all content for accuracy.
• Schedule photography, interviews, and testimonials for promotional purposes; write and edit promotional copy.
• Collaborate on editorial and digital projects and interpret copywriting goals to understand project requirements.
• Coordinate and implement marketing initiatives designed to attract students and community members to programs.
• Select appropriate photo images and format them for various platforms.
• Coordinate and process incoming information requests from internal stakeholders and media outlets.
• Create/update communications pieces that effectively describe and promote the University and its programs.
• Serve as Editor of the Holy Family University alumni magazine and manage an editorial calendar.

Requirements

• Bachelor's degree in Communications, Journalism, English, Public Relations, or a related field.
• A minimum of three (3) years' experience in professional marketing, public relations, or communications.
• Higher education experience strongly preferred.
• Experience and understanding of a wide range of audiences, working with style and brand guidelines.
• Ability to edit/proofread for grammar, clarity, and organization.
• Basic photography skills.
• Proven experience as a copywriter or related role.
• Excellent writing, editing, and proofreading skills.
• Ability to manage and deliver a wide variety of written projects on time and with accuracy.

Nice-to-haves

• Knowledge of online content strategy and creation.
• Video editing knowledge a plus.