Communications & Marketing Coordinator

$56,859 - $69,652/Yr

City Of Midlothian - Midlothian, TX

Full-time

Midlothian, TX

Justice, Public Order, and Safety Activities

About the position

The Communications & Marketing Coordinator is responsible for creating and distributing various marketing and communications materials to enhance engagement and ensure effective communication for the City of Midlothian. This role involves developing social media content, monitoring its impact, and supporting the City's communications program to promote growth and reach.

Responsibilities

• Develop social media content for various platforms for multiple City departments, including weekly Parks & Recreation social media calendars.
• Support the ongoing development and enhancement of the City's communications program.
• Monitor the City's social media platforms for compliance with established policies.
• Plan, create, and distribute print and digital content, including website updates, flyers, posters, graphics, press releases, presentations, and brochures.
• Produce the monthly email newsletter for residents.
• Assist in the preparation, development, and implementation of communication and promotional plans for City services, programs, and initiatives.
• Track the progress and effectiveness of campaigns.
• Review and approve external submissions for the Community Calendar and LED sign boards daily.
• Coordinate City exhibits and attend various events to gather content.
• Serve as a backup for posting City agendas to the website and social media platforms.
• Provide support for emergency communications during training exercises and Emergency Operations Center (EOC) events.
• Prepare reports and respond to inquiries, including compiling and organizing data as requested.
• Conduct research and interview subject matter experts on various topics as assigned.
• Perform other related duties as assigned.

Requirements

• A bachelor's degree in journalism, marketing, public relations, multimedia production, or related field from an accredited college or university is required.
• A minimum of two (2) years of experience in journalism, marketing, public relations, multimedia production, or related field.
• A minimum of one (1) year of social media marketing or social media management.
• Advanced ability to communicate in a clear, effective, and concise manner, both orally and in writing.
• Ability to organize and craft creative, engaging written content that effectively communicates ideas.
• Knowledge of journalistic style to create clear, concise content.
• Knowledge of graphic design programs and their applications.
• Advanced ability to interact with people in a professional and congenial manner.
• Ability to establish and maintain effective working relationships with all people.
• Knowledge of still photography, videography, and video editing.
• Knowledge, skill, and ability to utilize telephone, computers and applicable software daily including, but not limited to, Microsoft Office, Microsoft Outlook, Adobe, and Canva.
• Ability to present ideas to diverse audiences.
• Knowledge of municipal government functions, policies, procedures and operations.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Effective problem-solving and critical thinking skills.
• Ability to be punctual and attend work regularly.