Communications & Marketing Manager

$90,000 - $105,000/Yr

Casey Trees - Washington, DC

Full-time - Mid Level

Washington, DC

Administrative and Support Services

About the position

The Communications & Marketing Manager at Casey Trees is responsible for overseeing all aspects of the organization's communications and marketing efforts. This role aims to enhance brand awareness and support the mission of restoring and protecting the tree canopy in Washington, DC. The manager will develop and implement integrated marketing campaigns, manage communications across various platforms, and ensure alignment with organizational goals.

Responsibilities

• Develop, implement, and manage integrated promotions and campaigns that increase awareness of and participation in the organization and its programs.
• Develop and define strategies for multi-platform campaigns to build brand awareness, increase engagement, and serve Casey Trees' mission.
• Ensure all outgoing materials are accurate and follow brand and communications strategy.
• Manage creative and copy elements for marketing campaigns and program materials for diverse audiences.
• Manage contracts with communications and marketing vendors, ensuring timely and budget-compliant project delivery.
• Maintain schedules of all marketing activities, including paid advertising.
• Track and report on the effectiveness of marketing campaigns and activities, analyzing results and advising strategy based on findings.
• Manage the creation and production of graphic design and copy for print and digital marketing materials.
• Oversee planning, production, and execution of events in collaboration with other departments.
• Manage constituent communications, including responses to inquiries and social media messages.
• Draft and distribute media releases and prepare media kits.
• Formulate and implement a comprehensive strategic communications plan with the Director of Communications.
• Develop and adhere to a departmental budget with the Director of Communications.
• Analyze and report on communications functions and metrics for various stakeholders.

Requirements

• Bachelor's degree in public communications, marketing, journalism, or relevant field; or equivalent combination of experience and education.
• Eight or more years of professional experience in communications or a related field.
• Demonstrated experience managing staff and contractors and building a diverse, high-functioning team.
• Experience managing marketing campaigns, multimedia projects, and communications related to specific programming efforts.
• Excellent writing and editing skills, including the ability to synthesize complex topics for multiple audiences.
• Excellent working knowledge of communications and marketing software applications for graphic design, web design, mass email communication, and social media tools.
• Strong creative, copy, and graphic design skills, with a portfolio showcasing brand work and/or marketing campaigns.
• Strong communication and interpersonal skills, and ability to effectively collaborate with internal teams and external groups/individuals.
• Proficiency with Microsoft Office (Power Point, Word, Outlook).
• Ability to juggle multiple responsibilities and meet deadlines.

Nice-to-haves

• Familiarity with Casey Trees' software/solution stack, including Salesforce, FormAssembly, Pardot, Adobe Creative Suite, Canva, Wordpress, Eventbrite, Pics.IO, and Shopify.
• Web/Email technical skills to create and edit basic HTML and CSS.
• Experience in non-profits and an understanding of fundraising, volunteer, advocacy, and other program needs.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Paid holidays
• Paid time off
• Retirement plan 403(b)