Communications & Marketing Manager

$73,107 - $106,734/Yr

The City of DeSoto, Texas - DeSoto, TX

Full-time - Mid Level

DeSoto, TX

About the position

The Communications & Marketing Manager is responsible for developing and managing marketing and communications strategies to enhance the City's outreach and engagement with current and prospective events. This role involves coordinating public relations activities, managing media relations, and evaluating program effectiveness to support recruitment, retention, and expansion efforts.

Responsibilities

• Develop and manage marketing and communications strategies for the City.
• Coordinate public relations activities and events, including producing information for publication and working with the media.
• Act as the chief public information officer, organizing news conferences and coaching staff in media responses.
• Manage filming and broadcasting of community events and council meetings.
• Oversee the Marketing and Communications Coordinator's efforts, including event analysis and campaign development.
• Plan and coordinate media relations to enhance the City's image and publish timely information.
• Serve as the Public Information Officer, including crisis communications as directed by the City Manager.
• Support events retention by reviewing methodologies and implementing marketing strategies.

Requirements

• Bachelor's Degree in Mass Communications, Marketing, Journalism, Public Relations, Advertising or related field.
• Five years of related work experience or equivalent training, education, and/or experience.

Nice-to-haves

• Master's degree preferred.
• Knowledge of City policies and procedures.
• Knowledge of community and specific branding programs.
• Proficiency in Microsoft Office Suite.

Benefits

• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development opportunities