UnitedHealth Group - Phoenix, AZ
posted 5 days ago
About the position
This is a new position for our high growth Arizona & New Mexico markets. The Marketing Communications Specialist - Arizona & New Mexico will regularly interact with team members locally and regionally. The position will be hands-on supporting key ongoing marketing initiatives. As part of the care delivery arm of Optum, the Marketing Communications Specialist is responsible for marketing support of three ongoing categories of initiatives in both the Arizona and New Mexico markets. First and most importantly, the position will provide support for external public relations and internal communications. The position will maintain relationships with providers, working with external public relations vendors to recommend appropriate employed providers and subject matter experts for pitches / bylines, coordinate internal approvals and assist with tracking results. This position will identify and co-write articles for multiple monthly newsletters including managing the production and distribution of two broker newsletters. Second, this position will maintain relationships with community / charitable partners in Arizona and New Mexico. The position will work with a cross-functional team to activate partnerships with these organizations including, but not limited to promoting upcoming community walks to Optum employees and coordinate staffing events with appropriate team members. Third, the position will provide marketing support for the promotion of retention services including community centers, annual wellness visits as well as initiatives to reduce gaps in care. This position will be responsible for promoting both available collateral as well as collateral in development to location managers. The position is hybrid (40%-60% in office or visiting clinics / 60-40% remote) and based within commuting distance of the Optum office in the northern part of Phoenix, AZ near I-17 and the 101. Travel requirements will typically consist of occasionally visiting Optum locations or community events. May also include occasional travel to Flagstaff, Prescott, Sedona or Tucson. The position will report to the Director of Marketing - Arizona & New Mexico.
Responsibilities
- Provide internal support for external public relations vendors by aligning potential stories with providers or internal subject matter experts and obtaining required internal approvals.
- Plan editorial calendar, identify stories and co-write monthly articles for multiple newsletters.
- Plan and coordinate Optum's presence at community walks and charity events.
- Partner with the regional and local team members to support ongoing retention programs by publicizing available collateral to Optum location managers.
- Provide executive-level report outs on assigned projects including attendance and spend against budget.
- Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration for events and marketing support.
- Ensure that marketing activities and materials comply with CMS regulations and UnitedHealth Group standards.
Requirements
- 3+ years of experience in public relations, internal communications or journalism
Nice-to-haves
- 3+ years of concurrent general experience in at least two of the following:
- Experience working in a healthcare field or working with clients in a healthcare field
- Experience in planning, supporting, and staffing marketing, sales or community events in a hands-on, tactical role
- Experience in deadline-driven marketing role in a matrixed environment
- Experience managing multiple priorities and cross functional interactions with teams including but not limited to creative services, compliance, and operations
- Experience prioritization and time management in a high-volume templated work environment
- Experience in executing ROI focused marketing initiatives
- Experience with executing B2B, B2C and B2B2C marketing tactics
