Communications Specialist - .Edu Content Writer

$67,771 - $95,000/Yr

NYU Langone Health - New York, NY

Full-time - Entry Level

New York, NY

101-250 employees

Hospitals

About the position

The Communications Specialist - .Edu Content Writer at NYU Langone Health is responsible for creating compelling content for the organization's educational web properties. This role involves crafting narratives that resonate with diverse audiences, ensuring alignment with strategic goals and brand standards. The position plays a critical role in enhancing the NYULH Grossman School of Medicine brand through effective communication and marketing efforts.

Responsibilities

• Create compelling content for EDU that drives meaningful engagement among key audiences and builds perception of NYULH as a category leader.
• Develop narratives and messaging that align with specific project goals, ensuring consistency across all media.
• Write clear, persuasive, and original content that engages and informs diverse audiences, adapting tone and style to fit different channels and objectives.
• Work closely with the marketing and communications team to brainstorm ideas, create innovative campaigns, and develop strategic content plans.
• Collaborate with graphic designers, digital marketers, and external agencies to ensure that the textual content fits seamlessly with visual and interactive elements.
• Participate in creative sessions to refine messaging and enhance the impact of communication materials.
• Edit and proofread all content to ensure it meets NYU Langone Health's high standards for accuracy, clarity, and brand consistency.
• Incorporate feedback from the content lead, marketing team, and stakeholders to enhance content quality.
• Revise, edit, and redevelop campaigns based on audience engagement data, working closely with the content creation team to align final products with campaign objectives and audience expectations.
• Uphold the organization’s brand standards and voice across all EDU initiatives, ensuring a consistent tone and style.
• Regularly verify compliance with legal and regulatory standards specific to the healthcare industry.
• Contribute to the development and updating of internal style guides and editorial standards, helping the broader team maintain consistency and quality in all communications.
• Stay abreast of the latest trends in content and copywriting, digital marketing, and healthcare communications to continually refine skills and approaches.
• Participate in workshops, seminars, and training sessions to enhance professional knowledge and skills in copywriting and content strategy.
• Ensure all content complies with legal and regulatory standards applicable to the healthcare industry.
• Maintain the integrity of the NYU Langone Health brand by ensuring all content reflects the organization's values and mission.

Requirements

• Bachelor's degree in English, Journalism, Communications, or a related field.
• 1 year of experience as a copy/content writer or related role with a strong portfolio of written work.
• 1 year of experience in content/copy editing.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Nice-to-haves

• Experience in the healthcare industry, particularly within academic medicine, demonstrating familiarity with medical terminology and the unique content needs of the sector.

Benefits

• Competitive salary range of $67,771.14 - $95,000.00 annually.
• Opportunities for professional development and training.
• A diverse and inclusive work environment.