Communications Specialist

About the position

Lawrence Family Development Charter School is looking for a Communications Specialist to join our team. The role involves developing and executing an integrated communications strategy to elevate LFDCS' brand, enhance public awareness, and engage stakeholders. The Communications Specialist will oversee all external communications efforts, including digital and print media, press releases, newsletters, social media, and website content, ensuring alignment with LFDCS' mission and goals. This position requires a strong eye for visual design elements and the ability to manage content creation and social media strategy effectively.

Responsibilities

• Develop and execute an integrated communications strategy to elevate LFDCS' brand, enhance public awareness, and engage stakeholders.
• Oversee all external communications efforts, including digital and print media, press releases, newsletters, social media, and website content.
• Draft, proofread, layout, and coordinate communication materials such as letters, memos, slides, reports, newsletters, and press releases.
• Maintain brand consistency and graphic identity with a strong eye for visual design elements.
• Manage the creation of marketing materials for enrollment, outreach, and school events.
• Manage content creation, visual storytelling, and social media strategy.
• Work closely with leadership and faculty to craft messaging that effectively communicates the school's impact.
• Oversee media relations efforts, building relationships with journalists and securing press coverage.
• Monitor and analyze engagement metrics, adjusting strategies to optimize reach and effectiveness.
• Participate in the Comms for Charter School Community and engage with the Massachusetts Charter Public School Association.
• Develop and maintain a comprehensive crisis communication plan.
• Serve as the primary point of contact for internal and external communications during crises.
• Craft clear, transparent, and empathetic messaging for various stakeholders during crises.
• Train staff and key personnel on crisis communication protocols.
• Monitor and manage public sentiment during crises.
• Conduct post-crisis evaluations to refine communication strategies.

Requirements

• Bachelor's degree required, preferably in media, communications, or related field.
• Exceptional written and verbal communication abilities.
• Proficiency in and knowledge of digital/social media platforms, trends, and analytics.
• Strong project management skills, with the ability to oversee multiple initiatives and meet deadlines.

Nice-to-haves

• Willingness to engage in special projects as directed by the Superintendent.