Community Marketing Coordinator

Arcare - Searcy, AR

Full-time

Searcy, AR

Social Assistance

About the position

The Community Marketing Coordinator is responsible for enhancing ARcare's visibility within the local community through strategic marketing initiatives. This role involves building relationships with local organizations, executing community-focused marketing campaigns, and engaging community members to drive brand awareness and support the company's goals. The ideal candidate should be passionate about community engagement and possess strong marketing skills.

Responsibilities

• Develop and maintain relationships with community organizations, local businesses, and influencers to promote ARcare's initiatives.
• Represent ARcare at community events, meetings, and other local gatherings.
• Identify and pursue opportunities for community partnerships and sponsorships.
• Plan, execute, and evaluate community-focused marketing campaigns and events.
• Collaborate with the marketing team to create promotional materials, including flyers, brochures, social media content, and press releases.
• Coordinate with internal and external stakeholders to ensure campaigns align with company objectives and community interests.
• Organize and manage community events, such as health fairs, educational workshops, and promotional activities.
• Handle event logistics, including venue selection, vendor coordination, and on-site management.
• Track event attendance and gather feedback to assess event success and areas for improvement.
• Conduct market research to understand community needs, preferences, and trends.
• Analyze data and feedback to measure the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
• Stay informed about local events, news, and opportunities that align with company goals.
• Serve as a brand ambassador, embodying ARcare's values and mission in all interactions.
• Ensure consistent and positive messaging across all community marketing efforts.
• Provide support and training to employees on community engagement best practices.
• Maintain databases of community contacts, event participants, and marketing materials.
• Prepare reports and presentations on community marketing activities and outcomes.

Requirements

• Bachelor's degree in Marketing, Public Health, or a related field preferred.
• Minimum of 2-3 years of experience in marketing, community relations, or a related role.
• Proficiency in Microsoft Word and Excel; ability to learn and adapt to changing technologies.