Community Marketing Manager

RaceTrac - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Gasoline Stations and Fuel Dealers

About the position

The Community Marketing Manager at RaceTrac is a strategic and hands-on role focused on enhancing the company's grassroots marketing efforts. This position is crucial for increasing brand awareness, expanding local engagement, and driving foot traffic to RaceTrac stores. The manager will build positive relationships with local businesses and community members, ensuring a strong presence in the neighborhoods served by RaceTrac. By leading local marketing initiatives, this role will shape the company's interaction with communities, fostering a positive and impactful brand perception.

Responsibilities

• Develops and oversees community marketing strategies that elevate RaceTrac's brand presence in local communities and drives store traffic.
• Plans and executes local marketing activities including grand openings, remodels, sampling programs, struggling store support initiatives, product donations, and community events.
• Acts as a brand ambassador by building relationships with community members, local businesses, schools, first responders, and other key stakeholders.
• Facilitates community advocacy by engaging directly with local audiences to create a positive store-level impact.
• Analyzes local market conditions and conducts competitive analysis to determine appropriate marketing opportunities and protect existing market share.
• Evaluates store performance data and makes informed recommendations to prioritize marketing initiatives based on business needs and potential hyperlocal marketing impact.
• Serves as the primary liaison between field operations, store teams, and the community, ensuring effective communication and alignment on local marketing efforts.
• Attends on and off-premise community marketing activations to provide support to the RaceTrac field teams and other stakeholders, as needed.
• Measures and reports on the effectiveness of local marketing plans, making adjustments as needed to ensure continuous improvement and alignment with brand objectives.
• Develops and maintains a local marketing toolkit to ensure consistent and effective execution of community marketing initiatives.
• Partners with the Brand Strategy team to create and execute competitive intrusion, sampling, and new market activation strategies that support broader marketing goals.
• Supports the Partnerships team with planning and execution of RaceTrac's annual Run for Research 5K.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field preferred.
• 5+ years of experience in marketing, particularly within a brand-driven company or the food/QSR sector.
• Proven track record of managing and executing successful community marketing initiatives and local events.
• Excellent written and verbal communication skills, with the ability to engage effectively with diverse audiences.
• Motivated self-starter with exceptional time management and organizational abilities, capable of managing multiple projects simultaneously.
• Strong problem-solving skills and a positive, proactive attitude.
• Ability to work independently and as part of a team, demonstrating flexibility and adaptability in a dynamic environment.
• Passion for community involvement and a genuine interest in fostering local relationships.

Benefits

• Opportunities for continuous learning and professional development.
• Innovative and dynamic work environment.