Community Relations Director (Marketing Director)

$50,000 - $65,000/Yr

Carriage Crossing Senior Living Marietta - Marietta, GA

Full-time - Mid Level

Marietta, GA

About the position

The Community Relations Director plays a pivotal role in enhancing the marketing and sales efforts of the organization, specifically focusing on increasing occupancy rates and maintaining a waiting list for available apartments. This position requires a proactive approach in acting as a liaison between community resources and the Executive Director, ensuring that all marketing strategies align with the organization's goals. The Director will assist in formulating the annual advertising, marketing, and selling budget, while also being accountable for maintaining the projected budget throughout the year. In this role, the Community Relations Director will develop and implement comprehensive marketing and selling plans tailored for assigned communities. This includes collaborating with Executive Directors to create marketing calendars and activities that resonate with potential residents. The Director will also be responsible for organizing special events and activities that foster community relationships, ultimately leading to increased inquiries and reservations. Closing sales with potential residents and managing the progress of the sales plan implementation are critical components of this position. Training and coaching are also key responsibilities, as the Director will train individual Executive Directors in effective marketing strategies and sales techniques. Conducting community training sessions on marketing and selling techniques will be essential to ensure that all team members are equipped with the necessary skills to succeed. Additionally, the Director will develop community-specific advertising strategies and review advertising efforts to ensure they meet the needs of the assigned communities. The position requires a strong ability to communicate effectively across all levels of the organization and to recognize and address problems as they arise. Flexibility in working hours and the ability to travel are also necessary to meet the demands of the job. A valid driver's license and a well-maintained vehicle are required to fulfill the responsibilities of this role.

Responsibilities

• Supports the Executive Directors to increase occupancy and maintain a waiting list for available apartments.
• Acts as a liaison between community resources and the Executive Director.
• Assists the Executive Director/VP of Marketing & Sales and the President of Operations in the formulation of the annual advertising/marketing/selling budget.
• Maintains projected budget accountability.
• Develops and implements plans to market and sell for assigned communities.
• In cooperation with Executive Directors, develops and implements marketing and selling plans, calendars, and activities for the communities.
• Develops and implements special events and activities.
• Builds community relationships to generate inquiries and reservations.
• Closes sales with potential residents and receives reservation checks.
• Monitors progress of sales plan implementation for assigned communities.
• Trains and coaches individual Executive Directors in marketing skills, strategies, and techniques with a focus on sales and closing skills.
• Conducts community/cluster/team training sessions on marketing and selling techniques.
• Utilizes available selling and marketing resources for teaching, coaching, and training.
• Develops community-specific advertising strategies.
• Reviews advertising strategies and ads for assigned communities.
• Works with Vice President of Marketing & Sales and the President of Operations to understand marketing/selling/closing needs within their communities.

Requirements

• Successful experience in marketing/selling/closing sales of assisted living, house community-based care, health care, etc.
• Ability to adhere to assisted living principles.
• Ability/willingness to perform all position responsibilities adequately.
• Ability to communicate and work within all levels of the company while following reporting paths.
• Ability to recognize and communicate problems appropriately.
• Ability to relate to the public, residents, families, staff, and other professionals appropriately.
• Ability to teach/train others effectively.
• Ability to work flexible hours to meet job requirements.
• Ability to travel as needed.
• Maintains car in good working order, current driver's license, and current auto insurance.
• Ability to maintain accurate records and provide information as requested/required.

Nice-to-haves

• Experience in sales and marketing within the healthcare or assisted living sector.
• Strong interpersonal and communication skills.
• Proficiency in using marketing software and tools.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance