Community Relations Director

Oaks Senior Living - Cumming, GA

Full-time - Mid Level

Cumming, GA

Nursing and Residential Care Facilities

About the position

The Community Relations Director at Oaks Senior Living is responsible for marketing the facility by building positive relationships with referral sources and qualified prospects. This role involves educating the community about the services offered and being an integral part of the management team, ensuring that the facility's philosophy is effectively communicated and upheld.

Responsibilities

• Develop and implement an effective marketing plan including visiting referral sources and hosting events.
• Build positive relationships with the surrounding community and referral sources.
• Educate employees on their role in marketing and touring the facility.
• Join community groups and attend meetings to promote goodwill and educate members about the facility.
• Maintain up-to-date records of communication with prospective customers and track their journey from initial contact to decision-making.
• Build trusting relationships with prospects by understanding their needs and presenting facility benefits.
• Introduce prospects to employees and residents to showcase the facility's benefits.
• Follow up with prospects regularly to guide them in their decision-making process.
• Provide regular reports to the executive director regarding sales achievements and marketing plan implementation.
• Assist families with move-in paperwork and ensure timely completion prior to move-in.
• Work with the Wellness Director to schedule assessments for new residents.
• Inform employees about pending move-in dates and necessary resident information.
• Supervise caregiver staff to ensure quality care and adherence to the Oaks Senior Living philosophy.
• Participate in the Manager-on-Duty rotation and lead by example to promote teamwork.
• Address employee concerns and grievances with an open-door policy.
• Respond to on-the-job injuries according to company policies and procedures.
• Comply with company policies, training programs, and regulations, and obtain required continuing education.

Requirements

• Bachelor's degree preferred.
• Successful experience in sales and marketing in a long-term care setting.
• Computer experience and ability to use or learn sales programs.
• Ability to interact and build relationships with older adults.
• Thorough knowledge of State Regulations preferred.
• Must be 21 years of age.
• Must pass a satisfactory criminal history check.
• Must have a physical exam by a licensed physician and a negative drug screen.
• Ability to react in emergency situations.

Nice-to-haves

• Experience in community outreach and engagement.
• Familiarity with healthcare marketing strategies.
• Strong communication and interpersonal skills.

Benefits

• Health insurance coverage.
• Paid time off and holidays.
• Continuing education support.