Oak Street Health - Lexington, KY
posted 5 months ago
Community Relationship Managers (CRMs) are an integral part of our broader Outreach team, which is responsible for engaging adults on Medicare in the community to help drive new patient growth. Building relationships with community leaders to create opportunities for the Outreach team to engage adults on Medicare is a critical responsibility of the CRM. High levels of flexibility, creativity, the ability to work well with a team, and problem-solving are required to be successful. The CRM is also responsible for establishing and maintaining relationships with local community leaders by engaging in collaborative activities to mutually benefit the community and Oak Street Health (OSH). Additionally, the CRM is responsible for marketing Oak Street Health to eligible adults by creating relationships with people important to our Medicare population. The role involves community outreach and engagement, where the CRM will research and understand the landscape of influencers and community partners in their respective market. This includes prospecting and cold calling to local businesses in the assigned territory, such as Senior Buildings, Libraries, Churches, and Senior Groups. The CRM will impact patient acquisition and lead generation targets for each center in their assigned territory by leveraging community relationships to engage Medicare eligible adults. They will work with local leaders in the community to identify opportunities to further expand and develop new channels of patient growth, collaborating with the Regional Partnership Manager (RPM) to build and maintain relationships with Insurance Agents (IAs). In terms of account management, the CRM will build and nurture relationships with local leaders (field account managers) to create long-term alliances with mutually beneficial outcomes that positively impact the communities served. They will act as the point of contact for both the Outreach Team and community partners that want to engage in cross-functional initiatives, maintaining regular touchpoints and contact with key stakeholders. This includes reviewing weekly KPIs, updates on current initiatives, and overseeing cross-collaboration initiatives with key stakeholders. Event planning is another critical aspect of the role, where the CRM will develop and manage a 6+ week forward-looking calendar of events across the assigned territory with local leaders in the community. They will coordinate all details of the events both internally and externally to ensure that events are engaging, well attended, and drive lead generation. The CRM will also generate field account engagement by proactively working with local leaders on community outreach opportunities, maintaining internal sales system knowledge and marketing programs, and planning lead generation and community engagement at least 2 weeks in advance to strategically develop and maintain the lead pipeline.