Community Resource Director

About the position

The Community Resource Director at Sinceri Senior Living is responsible for enhancing census development and increasing the private pay referral base in designated facilities. This role involves building professional relationships, conducting community outreach, and managing public relations activities to promote the services offered by the community.

Responsibilities

• Assist and oversee internal lead management system
• Develop and conduct public relation activities
• Assist with and present public educational outreach programs
• Monitor referral source satisfaction and outcomes
• Communicate market conditions and opportunities to facility and management staff
• Assist with media campaign management
• Become the Resource for those needing our services
• Create new and service existing relationships with nursing homes, retirement centers, physicians, and other community-based referral sources
• Participate in local organizations and make presentations to facilitate knowledge of the assisted living industry
• Participate as an active leader in community strategic planning for marketing action plans
• Prepare reports and create a 30/60/90 day sales plan
• Develop and implement special events and presentations for community education
• Monitor trends and conversion ratios
• Maintain a database of medical contacts/community resources
• Monitor and evaluate customer satisfaction
• Serve as a member of the marketing team to improve occupancy and enhance resident relations

Requirements

• Direct sales experience with demonstrated results
• Experience in a retirement, nursing home, or assisted living industry preferred
• Organized team player with the ability to multi-task in a team environment
• Proven skills to work independently and be self-motivated
• Excellent interpersonal skills
• Excellent written communication skills
• Excellent listening skills with the ability to match resource to need
• Must be capable of maintaining regular, reliable attendance
• Computer literacy
• Must be able to communicate effectively with residents, families, staff, community officials, referral sources, and the general public
• Positive representative of the Community and Sinceri Senior Living

Benefits

• Employee-centric community
• Career growth opportunities
• Certified as a Great Place to Work for 5 consecutive years