Unclassified - Odessa, TX

posted 4 months ago

Part-time - Mid Level
Odessa, TX

About the position

As a Community Sales Manager at Atria Senior Living, you will play a pivotal role in achieving revenue goals through effective lead generation and conversion strategies. Your primary responsibility will be to develop and maintain relationships with local influencers and key decision-makers to enhance the community's reputation and awareness. This involves a deep understanding of the local market and the needs of potential residents. You will partner closely with the General Manager and Executive Director, as well as the divisional sales team, to create and implement a comprehensive sales and marketing plan tailored to the community's unique offerings. In this role, you will manage all aspects of lead generation, from initial outreach to nurturing relationships that lead to confirmed move-ins. This includes responding promptly to inquiries, conducting tours for prospective residents, and ensuring that the CRM system is meticulously updated with all lead interactions. You will also be responsible for analyzing sales data to set actionable goals and develop strategies to meet established sales metrics. Your efforts will be supported by a marketing budget that you will manage, ensuring that promotional materials are available and effective. Additionally, you will facilitate training and coaching for community staff to enhance their ability to engage with potential leads. Your role will also involve promoting and facilitating events that drive lead generation and community tours, as well as negotiating rental agreements with prospective residents. Regular visits to competitors will be necessary to maintain a competitive edge in the market. Overall, this position requires a proactive approach to sales, exceptional communication skills, and a commitment to fostering a supportive and thriving community environment.

Responsibilities

  • Achieve revenue goals through lead generation and conversion activities.
  • Develop and maintain relationships with local influencers and key decision-makers.
  • Partner with General Managers/Executive Directors and community teams to implement sales and marketing plans.
  • Review and analyze sales data to create goals and action plans for sales metrics.
  • Meet established targets for lead and lease conversion as defined in the sales and marketing business plan.
  • Work with paid referral partners to develop and convert leads into confirmed move-ins.
  • Respond to potential leads with timely follow-up and maintain an updated CRM system.
  • Conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Facilitate training and coaching for community staff on inquiry calls and tours.
  • Make outbound sales calls to schedule community visits and advance the sales process.
  • Promote and facilitate on and off-site events that drive lead generation and community tours.
  • Manage the community marketing budget and maintain promotional branded material inventory.
  • Develop and maintain an effective internal referral program with residents.
  • Ensure the community is staged, marketable, and aligned with Company standards.
  • Negotiate incentives and terms of rental agreements with prospective residents and family members.
  • Visit competitors regularly to gather market intelligence.

Requirements

  • Bachelor's degree in a related field or equivalent experience preferred.
  • Two (2) years of direct sales experience with a proven track record of setting goals and achieving results.
  • Skilled at creating relationships through various communication methods including telephone, face-to-face, and networking events.
  • Exceptional persuasive problem-solving skills.
  • Demonstrated ability to work under pressure with high demand for results.
  • Ability to travel within the local market for lead generation events.
  • Proficient with CRM tracking systems and Microsoft Office Suite.
  • Valid driver's license required.

Benefits

  • Health insurance
  • Dental insurance
  • Tuition reimbursement
  • Paid time off
  • Vision insurance
  • 401(k) matching
  • Life insurance
  • Referral program
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