Community Sales Manager

Holiday by Atria - Devonshire Estates - Lenox, MA

Full-time - Mid Level

Lenox, MA

About the position

The Community Sales Manager at Atria - Devonshire Estates is responsible for achieving revenue goals through effective lead generation and conversion strategies. This role involves building and maintaining relationships with local influencers, collaborating with the community team, and understanding the local market to drive sales and increase community awareness.

Responsibilities

• Achieve revenue goals through lead generation and conversion activities.
• Develop and maintain relationships with local influencers to increase community awareness.
• Partner with General Managers/Executive Directors to implement sales and marketing plans.
• Analyze sales data to create goals and action plans for achieving sales metrics.
• Meet established targets for lead and lease conversion.
• Work with paid referral partners to convert leads into confirmed move-ins.
• Respond to potential leads with timely follow-up and maintain the CRM system.
• Conduct tours with prospective residents and interested parties.
• Facilitate training and coaching for community staff on inquiry calls and tours.
• Make outbound sales calls to schedule community visits.
• Promote and facilitate events that drive lead generation and community tours.
• Manage the community marketing budget and promotional material inventory.
• Develop and maintain an internal referral program with residents.
• Ensure the community is staged and marketable according to Company standards.
• Negotiate rental agreement terms with prospective residents.
• Visit competitors regularly to gather market information.

Requirements

• Bachelor's degree in a related field or equivalent experience preferred.
• Two years of direct sales experience with a proven track record of achieving results.
• Skilled in relationship building through various communication methods.
• Exceptional persuasive problem-solving skills.
• Ability to work under pressure with high demand for results.
• Willingness to travel within the local market for lead generation events.
• Proficient with CRM tracking systems and Microsoft Office Suite.
• Valid driver's license required.