Commuter Assistance Marketing and Sales Coordinator

$60,000 - $60,000/Yr

Apalachee Regional Planning Council - Tallahassee, FL

Full-time - Entry Level

Remote - Tallahassee, FL

About the position

Apalachee Regional Planning Council (ARPC) is seeking to hire a Commuter Assistance Marketing and Sales Coordinator to join ARPC's Transportation Team. The primary responsibility of this position will be to get people within the nine counties served by the Council to create a profile and log non-SOV (single occupancy vehicle) trips in RideOn, thereby decreasing traffic congestion and car parking needs. This will be done mainly through coordinating with local businesses and higher education institutions and through marketing. The role involves working closely with the Emerald Coast Regional Council (ECRC) to create a unified and well-known brand, RideOn Commuter Services, across the joint geographical area that covers the Florida Panhandle. The Coordinator will also collaborate with the internal Communications Coordinator to design, develop, and distribute marketing materials. The Coordinator will utilize marketing and advertising strategies to encourage individuals to carpool, vanpool, telework, take transit, walk, or bike for work or higher education transportation, and log those trips in the RideOn app. The goal is to make the RideOn brand a household name among students, faculty, staff of higher education institutions, and employees of large local businesses. The position will also involve generating and tracking leads, conducting sales calls with large employers and higher education institutions, and consistently meeting targets for trip logging and employer meetings. In addition, the Coordinator will lead app training sessions, manage data and analytics to evaluate the program's effectiveness, and create comprehensive advertising campaigns to promote the RideOn initiative. The role requires a self-directed individual who can take general goals and guidelines and run with projects while also being a team player. The position is full-time, requiring 40 hours per week, and offers a starting compensation of $60,000 or more, depending on qualifications.

Responsibilities

• Coordinate with local businesses and higher education institutions to promote the RideOn program.
• Develop and distribute marketing materials in collaboration with the Communications Coordinator.
• Encourage carpooling, vanpooling, teleworking, and other non-SOV commuting options through marketing efforts.
• Increase brand recognition of RideOn among students, faculty, and local businesses.
• Generate and track leads for sales calls with large employers and higher education institutions.
• Conduct app training sessions for users to log trips in the RideOn app.
• Lead Mobility Week events with partners and stakeholders.
• Manage data and analytics to evaluate program effectiveness and set performance metrics.
• Create and implement comprehensive advertising campaigns for the RideOn initiative.

Requirements

• Bachelor's degree in marketing, business, communication, psychology, or a related field, or equivalent work experience.
• 3-5 years of professional work experience in marketing and sales.
• Project management training is preferred, with certifications such as PMP, CPM, or CAPM being advantageous.
• Experience with CRM software and B2B sales is required.
• Strong verbal and written communication skills, with the ability to articulate complex ideas clearly.
• Ability to manage time effectively and meet deadlines.

Nice-to-haves

• Experience in data analytics and performance metrics evaluation.
• Familiarity with B2B marketing and creating brand recognition campaigns.
• Experience in copywriting and social media marketing.

Benefits

• 401(k)
• Commuter assistance
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance