Compact and Specialty Equipment Business Manager

CNH Industrial • New Holland, PA

443d • $111,000 - $148,000

About The Position

The New Holland Compact, Utility and Specialty Business Manager is responsible for leading the go-to-market strategy and championing customer experience within the Rural Lifestyle, Outdoor Consumer, and Specialty crop production market segments in North America. This role involves close collaboration with various teams to develop market strategies, manage product lifecycles, and enhance customer engagement through innovative marketing and communication efforts.

Requirements

• Bachelor's Degree or equivalent experience in Marketing, Communications, Project Management, Engineering, or a related field.
• Minimum 7+ years of marketing, communications, or product management experience in relevant industries.
• 5+ years of experience in marketing and advertising, market analysis, and strategic leadership.

Responsibilities

• Lead go-to-market execution including inventory planning, lead management strategy, and sales training.
• Champion the voice of the customer for North America rural consumers and producers in product portfolio planning.
• Conduct ongoing analysis of the compact and light utility equipment marketplace.
• Develop and implement marketing communications and digital plans for targeted segments.
• Lead the development of a multi-channel marketing communications plan, improving earned media coverage.
• Coordinate the creation of sales support materials and customer-facing elements for dealers and partners.
• Manage the annual communication budget efficiently.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401k retirement plan
• Paid parental leave
• Flexible work policies
• Opportunities for self-development
• Paid leave for specific activities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees