Cardinal Health - Harrisburg, PA
posted 3 months ago
At Navista, a Cardinal Health company, our mission is to empower community oncology practices to deliver patient-centered cancer care. The Consultant, Digital Marketing Campaign Management will be an integral part of our Pharmaceutical Segment Digital Marketing team, focusing on supporting digital campaigns for Navista. This role involves collaborating with marketing teams, cross-functional business units, and external vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant will play a crucial role in building awareness, nurturing qualified leads, and tracking campaign ROI. The Digital Marketing team is responsible for developing and driving digital marketing campaigns and strategies that meet and exceed business objectives while providing insights about our customers across all digital channels. This includes creating compelling marketing programs to drive revenue and sales, planning and executing web, SEO/SEM, email, social media, advertising, and promotional campaigns, and utilizing strong analytical abilities to evaluate the end-to-end customer experience across multiple channels. The Consultant will also evaluate emerging technologies and provide thought leadership for their adoption where appropriate, ensuring that all marketing efforts align with business goals and objectives. In this role, the Consultant will understand business objectives and recommend campaign and tactical approaches in the digital channel. They will manage vendor relationships and execute campaign work, including paid search and social accounts, email communications, and website content updates. The Consultant will analyze campaign results, provide regular reporting, and make actionable recommendations for improved performance, ensuring that all marketing practices are effective and aligned with the company's strategic goals.