Consultant, Digital Marketing Campaign Management

$78,500 - $112,100/Yr

Cardinal Health - Pierre, SD

Full-time - Mid Level

Pierre, SD

Merchant Wholesalers, Nondurable Goods

About the position

At Navista, a Cardinal Health company, our mission is to empower community oncology practices to deliver patient-centered cancer care. The Consultant, Digital Marketing Campaign Management will be an integral part of our Pharmaceutical Segment Digital Marketing team, focusing on supporting digital campaigns for Navista. This role involves collaborating with marketing teams, cross-functional business units, and external vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant will play a crucial role in building awareness, nurturing qualified leads, and tracking campaign ROI. The Consultant will be responsible for understanding business objectives and recommending campaign and tactical approaches in the digital channel. This includes project management and managing vendor relationships for various digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising. The role requires executing and reporting on approved campaign tactics, including managing paid search and paid social accounts, emails, and marketing automation platforms, as well as updating content in the CMS for website updates. The Consultant will also analyze campaign results, provide regular reporting, and make actionable recommendations for improved performance. In addition, the Consultant will proactively work with Site Operations teams to ensure that recommended web practices are followed and will produce various reports that analyze and report on email marketing performance and effectiveness. This position requires a strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various channels for digital marketing, as well as the ability to work independently and manage multiple projects in a fast-paced environment.

Responsibilities

• Understand business objectives and recommend campaign and tactical approaches in the digital channel
• Work with all stakeholders to execute campaign work to support business objectives
• Project management and ability to manage vendor/agency relationship on a day-to-day basis for digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising
• Execute and report on approved campaign tactics including paid search and paid social accounts, emails and marketing automation platforms, and website updates
• Pull reports and build dashboards in analytics tools
• Use project management tools to document project work
• Analyze campaign results and provide regular reporting and actionable recommendations for improved performance
• Proactively work with Site Operations teams to update templates, host content and landing pages, and ensure recommended web practices are followed
• Produce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness.

Requirements

• Bachelor's degree in related field, or equivalent work experience, preferred
• 3+ years' experience in related field, preferred
• 2 - 5 years of digital marketing experience, either in-house or at an agency/consultancy
• Experience with Salesforce Marketing Cloud, Account Engagement (Pardot), and Sales Cloud is preferred
• Proven experience executing email communications through a marketing automation platform is required
• Basic understanding of HTML
• Strong critical thinking and creative problem-solving ability
• Analytically driven, with the ability to understand and report on email marketing metrics
• Experience supporting search engine marketing and social marketing campaigns is preferred
• Hands-on experience with web content management systems required
• Solid project management and inter-departmental coordination skills
• Strong verbal and communications skills
• Highly motivated with ability to adapt to change

Nice-to-haves

• Experience with Salesforce Marketing Cloud, Account Engagement (Pardot), and Sales Cloud
• Experience supporting search engine marketing and social marketing campaigns

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs