Cardinal Health - Pierre, SD
posted 3 months ago
At Navista, a Cardinal Health company, our mission is to empower community oncology practices to deliver patient-centered cancer care. The Consultant, Digital Marketing Campaign Management will be an integral part of our Pharmaceutical Segment Digital Marketing team, focusing on supporting digital campaigns for Navista. This role involves collaborating with marketing teams, cross-functional business units, and external vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant will play a crucial role in building awareness, nurturing qualified leads, and tracking campaign ROI. The Consultant will be responsible for understanding business objectives and recommending campaign and tactical approaches in the digital channel. This includes project management and managing vendor relationships for various digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising. The role requires executing and reporting on approved campaign tactics, including managing paid search and paid social accounts, emails, and marketing automation platforms, as well as updating content in the CMS for website updates. The Consultant will also analyze campaign results, provide regular reporting, and make actionable recommendations for improved performance. In addition, the Consultant will proactively work with Site Operations teams to ensure that recommended web practices are followed and will produce various reports that analyze and report on email marketing performance and effectiveness. This position requires a strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various channels for digital marketing, as well as the ability to work independently and manage multiple projects in a fast-paced environment.