Consultant, Digital Marketing Campaign Management

$78,500 - $112,100/Yr

Cardinal Health - Denver, CO

Full-time - Mid Level

Denver, CO

Merchant Wholesalers, Nondurable Goods

About the position

At Navista, a Cardinal Health company, our mission is to empower community oncology practices to deliver patient-centered cancer care. The Digital Marketing team plays a crucial role in this mission by developing and driving digital marketing campaigns and strategies that not only meet but exceed business objectives. This position is integral to understanding our customers across all digital channels and creating compelling marketing programs that drive revenue and sales in support of our business goals. The Consultant, Digital Marketing will be part of the Pharmaceutical Segment Digital Marketing team, focusing on supporting digital campaigns specifically for Navista. This role involves collaboration with marketing teams, cross-functional business units, and external vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The consultant will be responsible for building awareness, nurturing qualified leads, and tracking campaign ROI. Key responsibilities include understanding business objectives, managing vendor relationships, executing campaign tactics, and analyzing results to provide actionable recommendations for improved performance. In this role, the consultant will utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints. They will also be expected to evaluate emerging technologies and provide thought leadership for their adoption where appropriate. The position requires a proactive approach to project management and the ability to work efficiently in a fast-paced environment, ensuring that all digital marketing efforts align with the overall business strategy.

Responsibilities

• Understand business objectives and recommend campaign and tactical approaches in the digital channel
• Work with all stakeholders to execute campaign work to support business objectives
• Project management and ability to manage vendor/agency relationship on a day-to-day basis for digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising
• Execute and report on approved campaign tactics including paid search and paid social accounts, emails and marketing automation platforms, and website updates
• Pull reports and build dashboards in analytics tools
• Use project management tools to document project work
• Analyze campaign results and provide regular reporting and actionable recommendations for improved performance
• Proactively work with Site Operations teams to update templates, host content and landing pages, and ensure recommended web practices are followed
• Produce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness.

Requirements

• Bachelor's degree in related field, or equivalent work experience, preferred
• 3+ years' experience in related field, preferred
• 2 - 5 years of digital marketing experience, either in-house or at an agency/consultancy
• Experience with Salesforce Marketing Cloud, Account Engagement (Pardot), and Sales Cloud is preferred
• Proven experience executing email communications through a marketing automation platform is required
• Basic understanding of HTML
• Strong critical thinking and creative problem-solving ability
• Analytically driven, with the ability to understand and report on email marketing metrics
• Experience supporting search engine marketing and social marketing campaigns is preferred
• Hands-on experience with web content management systems required
• Solid project management and inter-departmental coordination skills
• Strong verbal and communications skills
• Highly motivated with ability to adapt to change

Nice-to-haves

• Experience with advanced analytics tools
• Familiarity with B2B lead generation strategies
• Knowledge of digital marketing trends and best practices

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs