Consultant, Digital Marketing Campaign Management

$78,500 - $112,100/Yr

Cardinal Health - Juneau, AK

Full-time - Mid Level

Juneau, AK

5,001-10,000 employees

Merchant Wholesalers, Nondurable Goods

About the position

At Navista, our mission is to empower community oncology practices to deliver patient-centered cancer care. Navista, a Cardinal Health company, is an oncology practice alliance co-created with oncologists and practice leaders that offers advanced support services and technology to help practices remain independent and thrive. True to our name, our experienced team is passionate about helping oncology practices navigate the future. Digital Marketing is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels. This specific role will be a part of our Pharmaceutical Segment Digital Marketing team and will be focused on supporting digital campaigns for Navista, a Cardinal Health Company. This position works with marketing, cross-functional business teams and outside vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant, Digital Marketing will also play a role in building awareness, nurturing qualified leads, and tracking campaign ROI. The Consultant will create compelling marketing programs to drive revenue and sales in support of business objectives. They will plan, manage, and execute all web, SEO/SEM, marketing database, email, social media, advertising, and promotional campaigns. The role requires identifying trends and insights to optimize spend and performance based on insights, utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, and evaluating emerging technologies to provide thought leadership and perspective for adoption where appropriate. Collaboration with internal teams and vendor partners is essential to achieve desired results.

Responsibilities

• Understand business objectives and recommend campaign and tactical approaches in the digital channel
• Work with all stakeholders to execute campaign work to support business objectives
• Project management and ability to manage vendor/agency relationship on a day-to-day basis for digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising
• Execute and report on approved campaign tactics including, but not limited to: Paid search and paid social accounts, Emails and marketing automation platforms, Update content in CMS for website updates
• Pull reports and build dashboards in analytics tool
• Use project management tools to document project work
• Analyze campaign results and provide regular reporting and actionable recommendations for improved performance
• Proactively work with Site Operations teams to update templates, host content and landing pages and to ensure recommended web practices are followed
• Produces various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement.

Requirements

• Bachelor's degree in related field, or equivalent work experience, preferred
• 3+ years' experience in related field, preferred
• 2 - 5 years of digital marketing experience, either in-house or at an agency/consultancy
• Experience with Salesforce Marketing Cloud, Account Engagement (Pardot), and Sales Cloud is preferred
• Proven experience executing email communications through a marketing automation platform is required
• Basic understanding of HTML
• Strong critical thinking and creative problem-solving ability
• Analytically driven, with the ability to understand and report on email marketing metrics
• Experience supporting search engine marketing and social marketing campaigns is preferred
• Hands on experience with web content management systems required
• Solid project management and inter-departmental coordination skills
• Strong verbal and communications skills
• Highly motivated with ability to adapt to change

Nice-to-haves

• Experience with Salesforce Marketing Cloud
• Experience supporting search engine marketing and social marketing campaigns

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs