Consultant, Digital Marketing (Tagging Architect and Implementation)

Nationwide - Columbus, OH

Full-time - Mid Level

Remote - Columbus, OH

Insurance Carriers and Related Activities

About the position

The Tagging Architect and Implementation Consultant at Nationwide is a pivotal role focused on developing and implementing tagging strategies to enhance data collection across digital platforms. This position combines technical expertise with strategic insight to ensure that data is accurately captured and utilized to drive business decisions. The role emphasizes collaboration, innovation, and impactful work within a supportive team environment.

Responsibilities

• Design and implement comprehensive tagging strategies to capture relevant data across all digital touchpoints.
• Build the technical foundation for analytics collection on websites and mobile apps as the Google Tag Management (GTM) Architect.
• Oversee and maintain tag management systems (e.g., Google Tag Manager, Adobe Launch) for accurate data collection.
• Collaborate with development teams to implement and test tags using tools like Google Tag Manager.
• Develop solutions for overall tag management architecture and platform configurations, including custom JavaScript/HTML frameworks.
• Conduct regular audits and quality checks to ensure data integrity and accuracy.
• Provide insights and recommendations based on collected data in collaboration with analytics teams.
• Maintain detailed documentation of tagging implementations, processes, and best practices.
• Provide training and support to internal teams on tagging and data collection best practices.
• Identify and resolve issues related to tag implementation and data collection.

Requirements

• Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field.
• Proven experience with tag management systems and web analytics tools.
• Strong understanding of HTML, JavaScript, and web technologies.
• Excellent problem-solving skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.
• Strong communication skills, both written and verbal.

Nice-to-haves

• Experience with data layer design and implementation.
• Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).
• Knowledge of SQL, web development, and database management.
• 2-3 years of experience with Google Tag Manager.
• 2-3 years of experience with custom HTML/JavaScript.
• Strong familiarity with marketing platforms, including configurations and implementations.
• Strong knowledge of Google Analytics and in-platform requirements for marketing and third-party platforms.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Short and long-term disability coverage
• Paid time off (minimum of 18 days per year)
• Nine paid holidays
• Lifetime paid time off (8 hours)
• Unity Day paid time off (8 hours)
• 401(k) with company match
• Company-paid pension plan
• Business casual attire