Consultant - Marketing Manager

About the position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Responsibilities

• Develop and implement comprehensive marketing plans aligned with company goals and revenue targets
• Conduct market research and analyze consumer behavior to identify trends and opportunities
• Define target audience segments and develop effective messaging strategies
• Set marketing budgets and track key performance indicators (KPIs)
• Create project budgets for approval by client representatives
• Develop creative direction for photoshoots and content creation, and budget them
• Oversee the execution of photoshoots and content creation, ensuring adherence to budget
• Manage and optimize online marketing channels including website, social media, email marketing, and paid advertising
• Develop engaging content (text, images, video) for social media platforms, blog, and email campaigns
• Oversee SEO/SEM strategies to drive organic traffic and improve search rankings
• Run targeted advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads in coordination with our ad agency
• Analyze campaign performance and make data-driven adjustments to optimize results
• Coordinate with the Director of Ecommerce to optimize website user experience and conversion rates
• Implement email marketing campaigns to nurture leads and drive sales, in tandem with our ad agency
• Manage online promotions and discounts
• Develop and maintain relationships with key influencers and media outlets

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in a marketing role, preferably within the music industry or e-commerce
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising
• Experience with e-commerce platforms and website analytics tools (e.g., Google Analytics)
• Excellent communication, interpersonal, and presentation skills
• Passion for music and a deep understanding of music culture
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficient in marketing automation tools

Nice-to-haves

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Google Workplace
• Experience with graphic design and content creation tools (e.g., Adobe Creative Suite)
• Existing relationships with artists, labels, or music industry professionals