Verizon Communications - Basking Ridge, NJ
posted 11 days ago
Full-time - Mid Level
Basking Ridge, NJ
Telecommunications
About the position
The Consumer Acquisition Marketing Strategy Sr Manager at Verizon is responsible for developing and executing marketing strategies that drive growth for the Verizon Consumer Group. This role focuses on creating customer-centric marketing approaches, leading cross-functional teams, and managing campaigns that align with business objectives. The position requires a strategic vision to influence stakeholders and deliver impactful messaging to target audiences across Mobile and Home lines of business.
Responsibilities
- Develop clear marketing strategies at contextually relevant moments, including the creation of strategic briefs that connect target audience buying motivators with product portfolio integration.
- Create compelling solutions from the product portfolio to target specific high-opportunity audiences and drive incremental growth for Verizon.
- Influence and lead stakeholders across various functional responsibilities to align on new strategies for achieving business goals.
- Drive strategic thought leadership throughout the marketing planning process for the Verizon Consumer Group.
- Develop creative solutions to complex problems through in-depth evaluation of data and situation analyses.
- Manage projects independently from conception to execution, ensuring timely delivery and performance evaluation.
Requirements
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through work, military experience, or specialized training.
Nice-to-haves
- Experience leading and managing multiple, complex projects simultaneously.
- Ability to work well with others in large and varied teams.
- Highly effective communication and presentation skills.
Benefits
- Health insurance
- 401k plan
- Paid holidays
- Professional development opportunities
- Flexible scheduling
