Consumer Channel Brand Manager , COOPER LIGHTING SOLUTIONS

About the position

This is an exciting job opportunity for you to light the way as Consumer Channel Brand Manager in Peachtree City GA or US REMOTE CONSIDERED with Signify. Cooper Lighting Solutions is a business unit of Signify, the world leader in lighting. We are seeking a motivated Consumer Channel Brand Manager to join our Cooper Lighting Solutions Team.

Responsibilities

• Develop a comprehensive brand strategy that aligns with Cooper’s overall objectives for Retail Ecommerce
• Identify target customer segments and their buying behaviors
• Collaborate with cross-functional teams, including product managers and commercialization managers to ensure brand strategy is synergistic and accretive with CLS portfolio of brands
• Direct the style and content of brand stores and PDP's to drive traffic, conversion, and sales
• Oversee product development to ensure that all products meet brand standards and resonate with target consumers
• Develop and execute marketing campaigns that drive brand awareness, engagement and sales
• Develop and manage relationships with influencers, affiliates, and other partners to drive additional traffic and revenue
• Monitor and report on brand performance, providing insights and recommendations for improvement

Requirements

• Bachelor's degree in marketing, business administration or related field
• 5+ years of experience in brand management in the consumer goods industry
• Proven track record of developing and executing successful marketing campaigns that drive brand awareness, engagement and sales
• Strong analytical skills and ability to use data to inform decision making
• Experience managing budgets and external partners, including agencies and vendors
• Knowledge of digital marketing channels and tactics
• Must be legally authorized to work in the United States without current or future company sponsorship needs

Benefits

• Company subsidized benefits plan offerings that include Medical
• Health Savings Account
• Dental
• 401K retirement plan with company match
• Employee Stock Purchase Plan (ESPP)
• Paid Time Off, including paid vacation, holidays/personal days
• Tuition reimbursement
• Products discounts
• Ability to purchase supplemental benefits that include supplemental life insurance, dependent life insurance, vision insurance and Accidental Death & Dismemberment insurance
• Health care flexible spending account and dependent care flexible spending account