Consumer Content Marketing Manager

$125,000 - $150,000/Yr

Handshake - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Real Estate

About the position

The Consumer Content Marketing Manager at Handshake will lead the creation and execution of engaging, multi-channel content aimed at Gen Z jobseekers. This role involves developing compelling narratives across various platforms, serving as the voice of early talent, and enhancing user engagement through innovative content strategies. The position requires collaboration with cross-functional teams and a focus on community engagement, while also analyzing content performance to ensure relevance and impact.

Responsibilities

• Develop and execute creative content ideas across blog, video, and social media channels.
• Serve as the primary owner of Handshake's feed, maintaining a consistent, authentic voice.
• Enable lifecycle and community marketing initiatives with impactful written and video content.
• Plan, develop, and host live virtual events to deliver career guidance.
• Continuously analyze content performance and audience insights to refine strategies.
• Experiment with and evaluate new content channels in collaboration with social media and creator community teammates.
• Partner with cross-functional teams to support integrated marketing campaigns.
• Seek out and build relationships with the student and alumni community.

Requirements

• 5-7 years proven experience in content marketing, either in-house, agency, or a mix of both.
• Expertise in content strategy, copywriting, short-form video production, content marketing analytics, and channel/platform optimization.
• Adept at multitasking, project managing on tight timelines, and problem solving.

Nice-to-haves

• Experience with project management tools like Asana and Jira.
• Familiarity with content management and platform analytics tools such as blog CMS, GA4, and Looker.
• Creative skills using tools like Canva, Figma, and CapCut.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Food provided
• Health insurance
• Internet reimbursement
• Paid parental leave