Consumer Debit Acquisition and Go-to-Market Marketing Specialist.

Full-time - Mid Level

Dallas, TX

About the position

We are seeking a dynamic and results-driven Consumer Debit Acquisition and Go-to-Market Marketing Specialist to join our marketing team. This role's purpose is to support and oversee strategic planning and execution for consumer debit acquisition and go-to-market marketing efforts. The specialist will primarily focus on direct-to-consumer campaigns while also contributing to events, digital marketing (both paid and owned), and other go-to-market initiatives as required.

Responsibilities

• Develop and execute strategic marketing campaigns to drive consumer debit acquisition.
• Lead go-to-market initiatives, ensuring seamless execution across multiple channels.
• Collaborate with internal stakeholders to align marketing efforts with business objectives.
• Manage and optimize direct-to-consumer campaigns, including digital, paid, and owned media.
• Support event marketing efforts to enhance brand awareness and consumer engagement.
• Analyze marketing performance metrics and provide actionable insights to improve campaign effectiveness.
• Ensure brand consistency across all marketing communications and materials.
• Stay updated on industry trends and competitor activities to identify new growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, preferably in consumer financial services or a related industry.
• Proven experience in digital marketing, go-to-market strategies, and consumer acquisition campaigns.
• Strong analytical skills with the ability to interpret data and optimize marketing strategies.
• Excellent communication and project management skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Proficiency in marketing tools and platforms, including CRM, analytics, and advertising platforms.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401K plan
• Life insurance
• Employee Assistance Programs
• PTO
• Commuter benefits
• Disability coverage