LG Electronics - Buffalo Grove, IL
posted 4 days ago
About the position
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, 'Jeong-do Management,' embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Responsibilities
- Provide a judgment of consumer level quality on LG products to represent the US end user's expectations.
- Gather and analyze primary and secondary data through research.
- Generate consumer-centric reporting to excavate insights.
- Track competitor movement in the Home Appliance industry and new product/feature through published information.
- Report on the impact of competitor products and features through VOC research or other appropriate methodologies.
- Coordinate consumer respondent recruiting process (time, quality, etc.).
- Use subscription and internet resources to prepare reports on trends in Home and Home Appliance related industries.
- Identify appropriate research methodologies for specific research needed.
- Cultivate valid research tools with minimal changes.
- Promote the 'voice of the consumer' throughout the organization towards product innovation.
- Collaborate with other team members to support research efforts on behalf of NPI features and usability.
- Support ethnographic projects for product segmentation to better understand US consumers preferences and behaviors.
- Explore new ideas to screen/test/evaluate per actual consumer level usage characteristics and usage patterns.
- Co-work with R&D team to itemize important consumer pain points in Home Appliances.
- Support the video creation with being in the video and scripting.
- Cultivate VOC insights derived from consumer reviews online, mass medium and social media sites.
Requirements
- Bachelor's Degree required.
- Strong written and verbal communication skills.
- Problem solving skills required.
- Familiar with both qualitative and quantitative research methodologies is preferred.
- Experience with subscription resource data collection / Knowledge with Survey Monkey, SPSS and/or Minitab is preferred.
- Advanced MS Office skills (Word, Excel, Power point, Outlook) is preferred.
