Consumer Journey Lead

$107,800 - $161,800/Yr

E&J Gallo Winery - Modesto, CA

Full-time

Modesto, CA

Beverage and Tobacco Product Manufacturing

About the position

The Consumer Journey Lead is responsible for enhancing the end-to-end consumer experience across various touchpoints by leveraging a deep understanding of consumer behavior. This role involves developing omni-channel strategies, collaborating with cross-functional teams, and coaching team members to optimize consumer journey capabilities. The position aims to drive sales and brand performance while ensuring a seamless and positive experience for customers.

Responsibilities

• Develops and implements omni-channel strategies to improve the consumer journey across all touchpoints to drive sales and brand performance.
• Works across the business unit to generate demand for consumer journey partnership and demonstrate value in consumer journey expertise.
• Tackles complex problems with a strategic mindset, and creates thoughtful recommendations and action plans.
• Seeks out and applies best practices in consumer journey experiences across all channels.
• Coaches consumer journey talent to optimize the delivery of consumer journey capabilities and maximize investment in consumer campaigns.
• Analyzes consumer behavior data to identify opportunities to improve the consumer journey and increase consumer satisfaction; brings the voice of the consumer into strategy and consumer journey decisions.
• Collaborates with cross-functional teams to create and brief consumer journey plans, advises and provides input with the voice of the customer in mind.
• Heavily partners with OCMO to ensure seamless execution and provides final input on the final brief.
• Applies knowledge of consumer dynamics, the 6 standards of execution, channel dynamics, and three tier system to develop relevant in-market consumer journeys.
• Works closely with marketing teams to ensure consistent messaging and branding across all touchpoints.
• Collaborates with brand management to understand and design experiences within budget constraints.
• Develops, monitors and tracks consumer journey metrics to measure success and identify areas for improvement in partnership with the insights and analytics teams.
• Participates in agile processes and contributes subject matter expertise; demonstrates value to the agile team to generate demand for services.
• Stays up-to-date with industry trends and emerging technologies to ensure our company is offering the highest impact consumer experience consistent with the brand P&L.
• Identifies largest opportunities and biggest gaps; prioritizes work appropriately and focuses on biggest impact programs for the brand.
• Contributes to key capabilities projects and helps to remove barriers and find innovative solutions to challenges.
• Regularly communicates and collaborates with cross-functional and brand teams to drive cohesive programs and briefs.
• Develops and presents to leadership and brand teams to get buy-in on omni-channel strategies and briefs.
• Maintains satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.

Requirements

• Bachelor's degree plus 5 years of marketing experience to include brand, CRM, insights, marketing and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 9 years of marketing experience to include brand, CRM, insights, marketing communications and/or digital reflecting increasing levels of responsibility.
• Strong understanding of consumer behavior and how to create exceptional customer experiences.
• Experience developing omni-channel marketing strategies.
• Excellent communication and collaboration skills.
• Strong analytical skills and experience with data analysis needs and implications.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience completing assignments that are broad or ambiguous in nature, usually requiring originality, ingenuity and problem-solving.

Nice-to-haves

• Bachelor's degree plus 6 years of marketing experience to include brand, CRM, insights, communications, and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 10 years of marketing experience to include brand, insights, marketing communications and/or digital reflecting increasing levels of responsibility.
• Ability to effectively articulate insights and ideas to cross-functional partners.
• Possess strong influencing and negotiation skills.
• Experience working with all levels and functions within the company.
• Experience identifying opportunities and developing strategies.
• Experience managing complex projects across departments.

Benefits

• Competitive benefits package.