Consumer Journey Lead

$107,800 - $161,800/Yr

E&J Gallo Winery - Modesto, CA

posted 4 days ago

Full-time
Modesto, CA
Beverage and Tobacco Product Manufacturing

About the position

The Consumer Journey Lead is responsible for enhancing the end-to-end consumer experience across various touchpoints by leveraging a deep understanding of consumer behavior. This role involves developing omni-channel strategies, collaborating with cross-functional teams, and coaching team members to optimize consumer journey capabilities. The position aims to drive sales and brand performance while ensuring a seamless and positive experience for customers.

Responsibilities

  • Develops and implements omni-channel strategies to improve the consumer journey across all touchpoints to drive sales and brand performance.
  • Works across the business unit to generate demand for consumer journey partnership and demonstrate value in consumer journey expertise.
  • Tackles complex problems with a strategic mindset, and creates thoughtful recommendations and action plans.
  • Seeks out and applies best practices in consumer journey experiences across all channels.
  • Coaches consumer journey talent to optimize the delivery of consumer journey capabilities and maximize investment in consumer campaigns.
  • Analyzes consumer behavior data to identify opportunities to improve the consumer journey and increase consumer satisfaction; brings the voice of the consumer into strategy and consumer journey decisions.
  • Collaborates with cross-functional teams to create and brief consumer journey plans, advises and provides input with the voice of the customer in mind.
  • Heavily partners with OCMO to ensure seamless execution and provides final input on the final brief.
  • Applies knowledge of consumer dynamics, the 6 standards of execution, channel dynamics, and three tier system to develop relevant in-market consumer journeys.
  • Works closely with marketing teams to ensure consistent messaging and branding across all touchpoints.
  • Collaborates with brand management to understand and design experiences within budget constraints.
  • Develops, monitors and tracks consumer journey metrics to measure success and identify areas for improvement in partnership with the insights and analytics teams.
  • Participates in agile processes and contributes subject matter expertise; demonstrates value to the agile team to generate demand for services.
  • Stays up-to-date with industry trends and emerging technologies to ensure our company is offering the highest impact consumer experience consistent with the brand P&L.
  • Identifies largest opportunities and biggest gaps; prioritizes work appropriately and focuses on biggest impact programs for the brand.
  • Contributes to key capabilities projects and helps to remove barriers and find innovative solutions to challenges.
  • Regularly communicates and collaborates with cross-functional and brand teams to drive cohesive programs and briefs.
  • Develops and presents to leadership and brand teams to get buy-in on omni-channel strategies and briefs.
  • Maintains satisfactory attendance, to include timeliness.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.

Requirements

  • Bachelor's degree plus 5 years of marketing experience to include brand, CRM, insights, marketing and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 9 years of marketing experience to include brand, CRM, insights, marketing communications and/or digital reflecting increasing levels of responsibility.
  • Strong understanding of consumer behavior and how to create exceptional customer experiences.
  • Experience developing omni-channel marketing strategies.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and experience with data analysis needs and implications.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Experience completing assignments that are broad or ambiguous in nature, usually requiring originality, ingenuity and problem-solving.

Nice-to-haves

  • Bachelor's degree plus 6 years of marketing experience to include brand, CRM, insights, communications, and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 10 years of marketing experience to include brand, insights, marketing communications and/or digital reflecting increasing levels of responsibility.
  • Ability to effectively articulate insights and ideas to cross-functional partners.
  • Possess strong influencing and negotiation skills.
  • Experience working with all levels and functions within the company.
  • Experience identifying opportunities and developing strategies.
  • Experience managing complex projects across departments.

Benefits

  • Competitive benefits package.
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