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Woodstreamposted about 1 month ago
Full-time • Mid Level
Lancaster, PA
Resume Match Score

About the position

Woodstream has a rich history of over 150 years, and we are an essential, life sustaining business. We provide pest & animal control products that destroy disease carrying insects & rodents. We have an immediate opportunity for a Consumer & Market Research Analyst in Lancaster, PA. The position is to report to the Lancaster, PA facility, with no relocation benefits available.

Responsibilities

  • Lead monthly and quarterly syndicated research/market data aggregation, harmonization and reporting for all brands and business units from multiple syndicated data sources (e.g. Nielsen POS, Activant, Stackline, Yipit data sources).
  • Analyze, produce and distribute monthly/quarterly topline reports for all Woodstream brands.
  • Manage/supervise the design, execution, analysis, and key takeaways of insights and analytics to drive to business decisions.
  • Gather and analyze primary and secondary data findings.
  • Partner with cross-functional internal business partners to define business issues, research objectives, and indicated actions.
  • Lead the development of effective and determine efficient research plans at the right level of resource investment and monitor the insights budget against plan.
  • Identify research methodologies, research designs, analysis plans, and final research deliverables - including data, report, findings, and business recommendations.
  • Assist in determining the needs of consumers through intensive research, surveys, focus groups and other mediums.
  • Direct external suppliers and manage research projects through a structured process - identify, select, negotiate, and manage research suppliers to drive project execution excellence.
  • Monitor project progress to ensure timely delivery, quality output, and within budget.
  • Work with trade marketing and sales teams and assist them meet the needs of Key Accounts (Wal Mart, Home Depot, and Amazon) through accurate analysis of trends using both syndicated and/or proprietary data.

Requirements

  • 3+ years relevant marketing research/insights experience (Client/Supplier experience acceptable).
  • Excellent PC and system skills: proficiency in Excel and Access required.
  • Strong analytical skills.
  • Results oriented, ability to think and work independently.
  • Flexible team player: performs in both leader and follower roles.
  • Strong communication skills.
  • College degree required.

Nice-to-haves

  • Proficiency with data visualization tools preferred (i.e., Power BI).

Benefits

  • Bonus Program
  • 401k with Company Match
  • Health, Dental & Vision Insurance Effective on First Day of Employment
  • Parental Leave
  • Adoption Assistance
  • Paid Basic Life & Disability Insurance
  • Accident, Critical Illness, & Hospital Insurance Options
  • ID Theft & Legal Assistance Plan Options
  • Paid Vacation and Holidays
  • Stable, growing working environment with a history of 150 years of doing business.
  • Opportunity to advance within the company.

Job Keywords

Hard Skills
  • Business Decisions
  • International Business
  • Power BI
  • Resource Leveling
  • Results Orientation
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