Consumer Marketing Strategy Director - Des Moines, IA

$100,000 - $110,000/Yr

Gannett - Des Moines, IA

Full-time - Mid Level

Des Moines, IA

Publishing Industries

About the position

The Consumer Marketing Strategy Director is responsible for developing and leading strategic plans aimed at driving subscriber acquisition, increasing engagement, and reducing churn for the Des Moines Register. This role requires collaboration with various teams, including news teams, to execute marketing plans and communicate results effectively. The position is based in Des Moines, IA, and involves a significant presence in the office to ensure alignment with local management and teams.

Responsibilities

• Drive volume and revenue by overseeing consumer sales and engagement results for the Des Moines Register.
• Develop sales and engagement strategic plans, including the audience roadmap to drive revenue.
• Work with news teams to incorporate high-performing and trending content into marketing plans.
• Launch marketing programs to support newsroom initiatives that drive subscription growth, including newsletters, SMS campaigns, social media platforms, and native apps.
• Be present onsite at key meetings.
• Plan, manage, and monitor social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines.
• Ensure website and ads are functioning as expected for both print and digital subscriptions.
• Create and launch in-app campaigns to drive subscriptions or improve engagement.
• Communicate results with key stakeholders.
• Respond to changing trends internally and externally.
• Understand the competitive landscape in the market and factors impacting growth.
• Adhere to all pricing strategies as defined by Local Revenue and Planning.
• Connect with social, search, and email teams to stay abreast of trends and best practices.
• Lead and be present at local events to drive subscriptions, top-of-funnel leads, and brand awareness.
• Participate proactively in developing and maintaining standards, tools, and best practices with the Enterprise Team.
• Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement.
• Collaborate with the analytics team to ensure proper tracking of results and provide explanations as needed.
• Maintain highlights documentation to understand trends, including YOY changes and anomalies.

Requirements

• Bachelor's Degree
• 5+ years of sales and marketing experience
• 2+ years of subscription sales experience
• Proven track record of evaluating, identifying, and executing strategic opportunities
• Demonstrated experience collaborating with cross-functional teams
• History of delivering results and implementing change
• Ability to derive actionable insights from social media metrics and marketing data
• Knowledge and understanding of technology, search, new trends, and the latest in social media features
• Proficient with Microsoft Office and Project Management tools
• Experience with Google Analytics

Nice-to-haves

• Dynamic leadership skills
• Excellent interpersonal skills and ability to work with diverse personality types
• Creative and efficient in proposing solutions to time-critical opportunities
• Ability to multi-task and thrive under pressure and deadlines

Benefits

• Base Salary: $100,000 - $110,000