Consumer Product Marketing Manager

Meta - Menlo Park, CA

Full-time

Menlo Park, CA

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About the position

The Consumer Product Marketing Manager at Meta is responsible for leading inbound and outbound product marketing initiatives across various platforms, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. This role focuses on influencing product strategies and positioning for target audiences, driving go-to-market efforts, and collaborating with cross-functional partners to enhance product awareness and adoption. The ideal candidate is a strategic marketer with a data-driven approach, capable of managing complex projects in a fast-paced environment.

Responsibilities

• Influence and shape product strategies, positioning, and narratives using data and insights for target audiences.
• Develop and execute go-to-market strategies, including goals, metrics for success, asset development, and integrated launch planning.
• Partner with brand and integrated marketing on outbound marketing and advertising strategies to drive awareness and long-term engagement.
• Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans.

Requirements

• 7+ years of full-time experience in Marketing.
• Direct experience in Product Marketing, partnering closely with Product teams.
• Experience with consumer GTM strategies based on consumer-driven insights.
• Experience with consumer-facing product launches and campaigns.
• Experience working with product, marketing, policy, and communications teams at all management levels.
• Experience driving presentations with executives and cross-functional teams.
• Experience developing and driving analytically rigorous online and offline marketing campaigns.

Nice-to-haves

• Bachelor's Degree in Business, Marketing, or a Creative discipline.
• MBA.
• Internet or technology industry experience.
• International experience.
• Copywriting experience.

Benefits

• Equal Employment Opportunity and Affirmative Action employer.
• Reasonable accommodations for candidates with disabilities.