Meta - San Francisco, CA
posted 5 months ago
As a Consumer Product Marketing Manager at Meta, you will play a pivotal role in shaping the marketing strategies for products that are utilized by billions of users globally. This position is integral to our product marketing team, which is dedicated to supporting our diverse global audience across various platforms, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. Your primary responsibility will be to lead both inbound and outbound marketing initiatives, ensuring that our products are effectively positioned and marketed to our target audiences. You will leverage data-driven insights to influence product strategies and narratives, collaborating closely with research, product, communications, and policy teams to ensure alignment and effectiveness in our marketing efforts. In this role, you will develop and execute comprehensive go-to-market strategies that encompass setting goals, defining metrics for success, and coordinating asset development and integrated launch planning with cross-functional partners. You will also partner with brand and integrated marketing teams to create outbound marketing and advertising strategies that drive product awareness, adoption, and long-term engagement. Your ability to tackle complex problems with a strategic mindset will be essential, as you will be expected to create thoughtful recommendations and action plans to address these challenges. We are looking for a strategic marketer who is both analytical and creative, capable of leading complex projects in fast-paced environments. If you are passionate about connecting consumers with innovative products and have a proven track record in product marketing, we would love to hear from you. Opportunities are available across our family of apps and platforms, providing a dynamic and impactful work environment.