Meta - New York, NY
posted 5 months ago
As a Consumer Product Marketing Manager at Meta, you will play a pivotal role in shaping the marketing strategies for products that are utilized by billions of users globally. This position is designed for a strategic marketer who is both analytical and creative, capable of leading complex projects in a fast-paced environment. You will be responsible for influencing product strategies and positioning through data-driven insights, ensuring that our marketing efforts resonate with target audiences across various platforms including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. Your primary focus will be on leading both inbound and outbound product marketing initiatives. This includes developing and executing go-to-market strategies that encompass setting goals, defining metrics for success, and coordinating asset development and integrated launch planning with cross-functional partners. You will collaborate closely with research, product, communications, and policy teams to craft compelling narratives that effectively communicate the value of our products. In addition to strategic planning, you will partner with brand and integrated marketing teams to create outbound marketing and advertising strategies aimed at driving product awareness, adoption, and long-term engagement. Your role will also involve tackling complex marketing challenges with a strategic mindset, providing thoughtful recommendations and actionable plans to address these challenges. This position offers the opportunity to work on initiatives that have a significant impact on the way consumers interact with our products, making it essential for you to be passionate about connecting consumers with innovative solutions.