Consumer Product Marketing Manager

$150,000 - $211,000/Yr

Meta - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The Consumer Product Marketing Manager at Meta is responsible for leading product marketing initiatives that influence product strategies and drive awareness and adoption of products used by billions globally. This role requires a strategic, data-driven approach to connect consumers with products across various platforms, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. The position involves collaboration with cross-functional teams to develop and execute go-to-market strategies and tackle complex marketing challenges in a fast-paced environment.

Responsibilities

• Influence and shape product strategies, positioning, and narratives using data and insights for target audiences.
• Develop and execute go-to-market strategies including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners.
• Partner with brand and integrated marketing on outbound marketing and advertising strategies to drive awareness, adoption, and long-term engagement.
• Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans.

Requirements

• 10+ years of full-time experience in Marketing.
• Direct experience in Product Marketing, partnering closely with Product teams.
• Experience with consumer GTM strategies based on consumer-driven insights.
• Experience with consumer-facing product launches and consumer campaigns.
• Experience working with Product, Marketing, Policy, and Communications teams at all levels of management.
• Experience developing and driving analytically rigorous online and offline marketing campaigns.
• Experience driving presentations with executives and cross-functional teams.
• Project management experience.

Nice-to-haves

• Bachelor's Degree in Business, Marketing, or Creative discipline.
• MBA.
• Internet or technology industry experience.
• International experience.
• Copywriting experience.

Benefits

• Bonus
• Equity
• Health benefits