Meta - Lansing, MI
posted 4 months ago
As a Consumer Product Marketing Manager at Meta, you will play a pivotal role in shaping the marketing strategies for products that are utilized by billions of users globally. This position is designed for a strategic marketer who is both analytical and creative, capable of leading complex projects in a fast-paced environment. You will be responsible for influencing product strategies and positioning through data-driven insights, collaborating closely with various teams including research, product, communications, and policy. Your efforts will focus on driving go-to-market initiatives that enhance product awareness and adoption across Meta's suite of applications, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. In this role, you will develop and execute comprehensive go-to-market strategies, setting clear goals and metrics for success while coordinating asset development and integrated launch planning with cross-functional partners. You will also partner with brand and integrated marketing teams to create effective outbound marketing and advertising strategies aimed at fostering long-term engagement with consumers. Your ability to tackle complex problems with a strategic mindset will be essential, as you will need to create thoughtful recommendations and action plans to address these challenges. This position offers the opportunity to work on high-impact projects that connect consumers with innovative products, making it ideal for those who are passionate about product marketing and consumer engagement. You will be expected to drive presentations with executives and collaborate with various internal and external stakeholders to ensure the success of marketing campaigns and product launches.