Consumer Product Strategy Associate

Texas Capital Bank - Dallas, TX

Full-time - Mid Level

Dallas, TX

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The Consumer Product Strategy Associate at Texas Capital Bank plays a pivotal role in shaping the bank's consumer and wealth-related offerings. This position is responsible for creating a comprehensive framework to report on competitive and market intelligence, which is essential for developing and executing effective product and pricing strategies. The associate will collaborate closely with various teams, including consumer banking, wealth management, customer segmentation, finance, and treasury, to ensure that the strategies align with the bank's deposit portfolio, liquidity needs, market conditions, and customer requirements. The overarching goal is to maximize profitability, maintain competitive positioning in the market, and drive growth across banking and wealth products. In this role, the associate will conduct thorough market analysis to identify competitive positioning and trends in both banking and wealth management products. Utilizing data analytics tools, they will enhance pricing models and decision-making processes, focusing on customer segmentation and product differentiation. The associate will monitor and analyze market trends, competitor pricing, and customer behavior to inform deposit pricing decisions, ensuring that the bank's financial goals are met while remaining competitive in the market. Additionally, the associate will ensure compliance with regulatory requirements related to deposit pricing and product offerings. They will prepare and present reports on pricing strategy performance and market conditions to senior management, providing actionable insights and recommendations. The role also involves collaborating with various teams to develop cohesive product offerings and identifying opportunities for product innovation within the consumer banking and wealth portfolios.

Responsibilities

• Conduct comprehensive market analysis to identify competitive positioning and trends across both banking and wealth management products.
• Utilize data analytics tools to enhance pricing models and decision-making processes, focusing on customer segmentation and product differentiation.
• Monitor and analyze market trends, competitor pricing, and customer behavior to inform pricing decisions.
• Weekly reporting of product performance across Consumer and Digital Banking.
• Develop and implement deposit pricing strategies in alignment with the bank's financial goals and market conditions.
• Conduct profitability analysis and performance tracking of deposit products to ensure competitive positioning and optimal pricing.
• Ensure compliance with regulatory requirements related to deposit pricing and product offerings.
• Prepare and present reports on pricing strategy performance and market conditions to senior management, offering actionable insights and recommendations.
• Collaborate with customer segmentation, finance, treasury, and wealth management teams to develop cohesive product offerings across banking and wealth segments.
• Help drive strategic direction of consumer banking products, ensuring they meet market demand and customer expectations.
• Identify opportunities for product innovation within the consumer banking and wealth portfolios, including the introduction of new products or enhancements to existing offerings.

Requirements

• Bachelor's degree in Finance, Economics, Business Administration, or a related field; advanced degree preferred.
• 3-5 years of experience in retail banking, deposit pricing, product management, or financial analysis within the banking or wealth management industry.
• Strong analytical and quantitative skills with the ability to interpret complex financial data and market trends.
• Proficiency in data analysis tools and software.
• Excellent communication and presentation skills, with the ability to convey strategic insights to senior management.
• Knowledge of regulatory requirements related to deposit products and wealth management offerings.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Benefits

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)