Texas Capital Bank - Dallas, TX
posted about 2 months ago
The Consumer Product Strategy Associate at Texas Capital Bank plays a pivotal role in shaping the bank's consumer and wealth-related offerings. This position is responsible for creating a comprehensive framework to report on competitive and market intelligence, which is essential for developing and executing effective product and pricing strategies. The associate will collaborate closely with various teams, including consumer banking, wealth management, customer segmentation, finance, and treasury, to ensure that the strategies align with the bank's deposit portfolio, liquidity needs, market conditions, and customer requirements. The overarching goal is to maximize profitability, maintain competitive positioning in the market, and drive growth across banking and wealth products. In this role, the associate will conduct thorough market analysis to identify competitive positioning and trends in both banking and wealth management products. Utilizing data analytics tools, they will enhance pricing models and decision-making processes, focusing on customer segmentation and product differentiation. The associate will monitor and analyze market trends, competitor pricing, and customer behavior to inform deposit pricing decisions, ensuring that the bank's financial goals are met while remaining competitive in the market. Additionally, the associate will ensure compliance with regulatory requirements related to deposit pricing and product offerings. They will prepare and present reports on pricing strategy performance and market conditions to senior management, providing actionable insights and recommendations. The role also involves collaborating with various teams to develop cohesive product offerings and identifying opportunities for product innovation within the consumer banking and wealth portfolios.