Consumer Programs Marketing Coordinator

$70,961 - $88,701/Yr

American Electric Power - Shreveport, LA

Full-time

Hybrid - Shreveport, LA

Utilities

About the position

The Consumer Programs Marketing Coordinator is a hybrid role responsible for developing and implementing marketing strategies to promote energy efficiency products to customers. The position involves collaboration with energy efficiency professionals, managing marketing materials, advertising campaigns, and ensuring adherence to brand standards while tracking the success of marketing initiatives.

Responsibilities

• Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.
• Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices.
• Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals.
• Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.
• Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers.
• Conduct analysis of operating company customers to determine market segmentation for targeted marketing of energy efficiency products.
• Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.
• Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.
• May perform other job functions as assigned.

Requirements

• Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline.
• Five (5) years' experience in marketing, content development, and project coordination.
• Intermediate level of proficiency in MS Office.
• Basic understanding of web standards and graphic design software.
• Excellent organizational and communication skills.
• Experience in writing, editing and producing communication material.
• Proficient in word processing, desktop publishing, electronic communication, and Internet applications.
• Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook).
• Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.).