Content and Adoption Program Manager, Field Talent Acquisition

Northwestern Mutual - Wauwatosa, WI

Full-time - Mid Level

Wauwatosa, WI

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

The position involves supporting the design, development, and implementation of field sales enablement strategies and integrated content at Northwestern Mutual. The role focuses on ensuring effective messaging aligned with the company's brand, particularly during new product launches and field engagement initiatives. The individual will collaborate with various stakeholders to create impactful content and leverage multiple channels for delivery, ultimately driving measurable behavior change among sales teams and field audiences.

Responsibilities

• Develop and implement field-facing content and adoption messages/materials.
• Collaborate with key stakeholders to deliver high impact programs and ensure alignment with the Northwestern Mutual brand.
• Evaluate and manage methods for delivering consistent messaging and effective communications.
• Support the design and implementation of large, integrated projects across products and planning.
• Design and deliver new tools/materials for field use that align with the financial security promise.
• Identify and design key adoption messages and positioning strategies for target audiences.
• Manage the budget for assigned projects and areas of accountability.

Requirements

• B.S. /B.A. degree in business, sales or equivalent.
• Minimum of 5 years experience in designing and delivering content and adoption strategies.
• Proven success in creating project strategies and delivering tools and tactics to target audiences.
• Ability to leverage research insights into strategies.
• Strong leadership and project management skills.
• Effective relationship-building with key stakeholders across functions.

Nice-to-haves

• Knowledge of leveraging multiple channels of communication and engagement with target audiences.
• Demonstrated strategic agility and ability to anticipate future trends.

Benefits

• Competitive salary range based on geographic location and experience.
• Opportunities for career growth and development.
• Supportive and inclusive workplace culture.