Content and Digital Marketing Specialist

Ced/twin State Electrical Supply - Lincoln, NE

Full-time - Entry Level

Lincoln, NE

About the position

The Content and Digital Marketing Specialist at CED is responsible for driving digital content marketing efforts for the Careers department and the Industrial Solutions Network. This role involves creating and executing content strategies that align with team objectives, enhancing digital presence, and acting as a thought leader in content creation and curation. The position is ideal for candidates looking to influence workforce demand through effective digital marketing strategies.

Responsibilities

• Create and manipulate content for various digital mediums and channels
• Collaborate with a team to develop effective content and strategy to execute projects
• Optimize new and existing content on various digital platforms
• Develop branding foundations and style guides and ensure adherence
• Develop and maintain content calendar
• Publish and push developed content through various determined mediums and channels
• Monitor project status and analyze content's performance and effectiveness
• Stay up to date on trends of content, messaging and channels
• Contribute to the creation of creative marketing campaigns across social media, the company websites, email and other platforms
• Enable field to properly and effectively utilize created content and digital channels
• Work with outside vendors to supplement the work as needed

Requirements

• Must be at least 18 years of age
• 1-2 years experience in the digital content marketing and/or communications field
• Bachelor's Degree - will consider related experience in lieu of degree
• Authorization to work in the United States (without requiring work authorization sponsorship by CED now or in the future)

Nice-to-haves

• Proven experience and/or education in digital marketing, content marketing and/or communications
• Understanding of messaging and content effectiveness to drive engagement and demand
• Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and experience with online content strategy and creation
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, Canva) and knowledge of applications like CMS platforms, analytics, Google and other web development tools
• Desire to execute content and digital strategies from information and data gathered
• Ability and desire to provide encouragement and assistance for an idea or project
• The natural gift of working independently and pushing projects or tasks to completion to achieve results
• Time management
• Problem Solving Skills
• Team Player
• Desire to Succeed
• Strong Interpersonal & Communication Skills

Benefits

• Insurance - Medical, Dental, Vision Care for full-time positions
• Disability Insurance
• Life Insurance
• 401(k)
• Paid Sick Leave
• Paid Holidays
• Paid Vacation
• Health Savings Account (HSA) and matching
• Flexible schedule
• Flexible spending account
• Parental leave
• Relocation assistance
• Retirement plan
• Vision insurance