Content and Digital Marketing Specialist

Consolidated Electrical Distributors - Lincoln, NE

Full-time - Entry Level

Lincoln, NE

Merchant Wholesalers, Durable Goods

About the position

The Content and Digital Marketing Specialist will drive digital content marketing for CED's Careers department and the Industrial Solutions Network. This role involves creating and executing content strategies that align with team goals, enhancing digital channels, and acting as a thought leader in content creation and curation. The position is designed for candidates eager to promote workforce demand through effective digital marketing, with no prior industry experience required.

Responsibilities

• Create and manipulate content for various digital mediums and channels.
• Collaborate with a team to develop effective content and strategy to execute projects.
• Optimize new and existing content on various digital platforms.
• Develop branding foundations and style guides and ensure adherence.
• Develop and maintain content calendar.
• Publish and push developed content through various determined mediums and channels.
• Monitor project status and analyze content's performance and effectiveness.
• Stay up to date on trends of content, messaging and channels.
• Contribute to the creation of creative marketing campaigns across social media, the company websites, email and other platforms.
• Enable field to properly and effectively utilize created content and digital channels.
• Work with outside vendors to supplement the work as needed.

Requirements

• 1-2 years experience in the digital content marketing and/or communications field.
• Bachelor's Degree or related experience in lieu of degree.
• Authorization to work in the United States without requiring work authorization sponsorship.

Nice-to-haves

• Proven experience and/or education in digital marketing, content marketing and/or communications.
• Understanding of messaging and content effectiveness to drive engagement and demand.
• Understanding of marketing elements including traditional and digital marketing such as SEO/Social media.
• Demonstrable experience in marketing data analytics and tools.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, Canva), and knowledge of applications like CMS platforms, analytics, Google and other web development tools.
• Desire to execute content and digital strategies from information and data gathered.
• Ability and desire to provide encouragement and assistance for an idea or project.
• Strong interpersonal & communication skills.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid Sick Leave
• Paid Holidays
• Paid Vacation
• Parental leave
• Relocation assistance
• Retirement plan
• Vision insurance