Content and SEO Marketing Manager - Remote

Zero Networks - Florida, FL

Full-time - Mid Level

Remote - Florida, FL

Professional, Scientific, and Technical Services

About the position

We're Zero, a cybersecurity vendor pioneering automated network security. Our platform was purpose-built to fix the way legacy microsegmentation is done (clunky, costly, slow) to provide microsegmentation for all. Our people have been hand-selected to power our product and realize our mission and vision. We are passionate about what we are building, the customers we serve, and the teammates we work alongside. Our tight-knit marketing team is opening their doors and looking for a Content Marketing Manager to join their ranks.

Responsibilities

• Produce and optimize content for search engines and collaborate with the digital marketing team to implement content-driven SEM strategies.
• Produce high-quality, compelling content to drive demand and fuel campaigns, including email nurtures, blog posts, whitepapers, ebooks, ABM motions, reports, videos, webinars, social media posts, and more.
• Collaborate closely with the sales and channel teams to create enablement assets, including pitch decks, product one-pagers, case studies, and customer success stories.
• Create and manage a content calendar to ensure a consistent flow of content that aligns with demand needs, product launches, and industry trends.
• Develop thought leadership and influence content that establishes Zero Networks as an authority in cybersecurity and zero trust solutions.
• Use analytics tools to measure the effectiveness of content, track KPIs, and continuously optimize based on performance.
• Maintain and enhance the company's brand voice across all content, ensuring a consistent and engaging tone.
• Collaborate with PR and external influencers to amplify content and increase visibility in key industry publications and platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• 3-5 years of experience in content marketing, preferably within the cybersecurity or technology sector.
• Exceptional writing and editing skills, with the ability to convey complex, technical information in a clear way to diverse and specific audiences.
• A highly analytical thinker adept at interpreting complex data and providing strategic recommendations.
• Strong understanding of the buyer's journey and how to create content for TOFU, MOFU, and BOFU stages.
• Strong understanding of SEO, SEM, and content marketing best practices.
• Enthusiasm for data-driven marketing; familiarity with tools like Semrush, Google Analytics, HubSpot, 6sense, and SalesLoft is a plus.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Analytical mindset with the ability to measure and report on content performance.
• Knowledge of cybersecurity trends, challenges, and zero trust frameworks is a plus.