Content and Speaker Program Manager, Executive Briefing Program, Global Executive Marketing

$72,600 - $155,200/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Content and Speaker Program Manager for the Executive Briefing Program at AWS is responsible for driving the content and speaker strategy that enhances customer engagement through personalized discussions with AWS leaders. This role involves optimizing internal stakeholder engagement, analyzing program data for insights, and managing complex stakeholder groups to ensure the program's success and scalability.

Responsibilities

• Evaluate program performance and drive continuous improvement.
• Develop and implement metrics to measure the effectiveness of content, including attendee satisfaction and business impact.
• Analyze feedback and data to identify areas of improvement and optimize content and speaker strategy accordingly.
• Identify and onboard Subject Matter Experts and support enablement initiatives that help them deliver well-structured, informative, and impactful presentations.
• Create and maintain updated program documentation SOPs.
• Partner with stakeholders from across Sales, Marketing, and Product teams to identify and onboard new content/content owners.
• Track performance metrics of content and speakers supporting the EBC program and provide regular reporting on performance to content owners.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Excellent communication, presentation, and interpersonal skills
• Ability to work collaboratively with cross-functional teams and stakeholders.

Nice-to-haves

• Experience building, executing and scaling cross-functional marketing programs
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Foundational understanding of AWS's products and services
• Experience managing content for an Executive Customer Program
• Ability to influence without authority.

Benefits

• Comprehensive medical coverage
• Financial benefits including equity and sign-on payments
• Flexible work culture promoting work-life balance
• Mentorship and career growth opportunities
• Diversity and inclusion programs and events