Content & Copywriting Manager

Perkins Coie - Chicago, IL

Full-time - Mid Level

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Content and Copywriting Manager (CCM) at Perkins Coie is responsible for driving the delivery of high-quality content to enhance brand awareness, articulate the capabilities of firm professionals, and promote service offerings. The CCM will oversee a team of 3-4 members, supporting the marketing and business development team in creating various external-facing content, including web pages, professional bios, and marketing assets. This role requires a strategic approach to content management and collaboration with multiple stakeholders to ensure consistency and effectiveness in communications.

Responsibilities

• Develop a content framework and produce exceptional quality content including lawyer bios, collateral, and advertisement copy.
• Implement content process improvements to prioritize high-impact content for the Marketing and Business Development team.
• Devise a systematic approach to planning, organizing, and producing content with a focus on continuous improvement.
• Manage and mentor a team of 3-4 professionals responsible for drafting, editing, and publishing content.
• Oversee the development of external-facing content related to marketing and business development efforts.
• Review and edit lawyer-authored client updates to ensure compliance with editorial standards.
• Set editorial guidelines for market and client-facing content to ensure consistency across mediums.
• Collaborate with the marketing and business development team to develop effective communications for special projects.
• Manage and maintain the firm's style guide and conduct training for internal stakeholders on communication style.
• Provide oversight for various content types including blogs, websites, and client updates.

Requirements

• Exceptional copywriting, editing, and storytelling skills with a strong knowledge of AP style.
• Ability to understand the firm's goals and incorporate them into themes and messaging.
• Understanding of client needs and preferences based on trends and metrics.
• Ability to build a storyline across mediums while paying attention to detail.
• Skill in identifying visual elements to enhance content and storytelling.
• Intellectual curiosity to stay updated on content strategy developments.
• Strong organizational and planning skills with the ability to prioritize tasks and meet deadlines.
• Excellent supervisory and motivational skills.

Nice-to-haves

• Experience in a legal or professional services environment.
• Familiarity with SEO best practices and content marketing strategies.

Benefits

• Health insurance
• 401k retirement plan
• Paid holidays
• Professional development opportunities